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Corning case study

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Corning case study
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DISCRIPTION: Corning is leading glass and ceramic manufacturer. Different types of glass they produce are used in high-technologies such as Display Technologies, Environmental Technologies, Life Sciences, Telecommunications and Specialty Materials.

COMPETITORS: Corning competes across all of its product lines with a lot of large and different manufacturers, either domestic or foreign.
In Display Technologies Segment the main competitors of Corning are Asahi Glass, Nippon Electric Glass and Avan Strate, Inc.
In Telecommunications Segment: Corning competes in producing of optical fiber and cable products with Furukawa Electric/OFS, Fujikura Ltd., Sumitomo Electric, Prysmian Cables & Systems and Draka Comteq. But for hardware and equipment products, their significant competitors are 3M Company (3M), Tyco Electronics, Furukawa OFS, CommScope, and ADC Communications.
In Environmental Technologies Segment: Corning competes with NGK, Denso, Ibiden and Emitec.
In producing Specialty Materials Segment Corning’s competitors are Schott, Shin-Etsu Quartz Products, Asahi Fine Glass, Carl Zeiss, Nikon, Transitions Optical, Oerlikon, Hoya and Heraeus which make optical material products, general specialty glass/glass ceramic products and ophthalmic products.

COMPETITIVE ADVANTAGE: Innovation is the fundamental part of Corning’s growth, competitive advantage and success. Since 1851, Corning produced and still producing products useful at plenty of industries. Corning are changing the lives of humanity by their commitment to research and development, materials and process expertise.

ALLOCATION OF RESOURCES – VALUE CHAIN: in order to make Corning’s leadership last longer in specialty glass and drive earnings growth, in October 2013 Corning announced it is making several strategic and financial contracts with Samsung Display. That is going to make stronger product and technology partnerships between the two companies. Corning and Samsung Display

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