Core Competencies

International Bulletin of Business Administration ISSN: 1451-243X Issue 6 (2009) © EuroJournals, Inc. 2009 http://www.eurojournals.com

The Impact of Core Competencies on Competitive Advantage: Strategic Challenge
Jehad S. Bani-Hani Department of Business Administration, Jadara University, Irbid, Jordan E-mail: [e-mail] Tel: [phone]; Fax: [phone] Faleh, Abdelgader AlHawary Department of Business Administration Applied Science Private University, Amman, Jordan E-mail: [e-mail] Tel: [phone]; Fax: [phone] Abstract This study examines the impact of core competencies on competitive advantage and it applied on Jordanian insurance organizations. The population for this study consisted of all the Jordanian insurance organizations heads. A simple random sampling technique was used to select the respondents surveyed for this study, a total of 61 questionnaires were administered to respondents chosen from 18 company; statistical tools were used to test the hypothesis such as: spearman correlation, and multiple regression. The findings indicated that there is a significant positive relationship between core competencies and competitive advantage from the sample point view. The study also showed that the core competencies had a significant impact on competitive advantage. Keywords: Core Competence, Organizations Performance, Competitive Advantage, Jordan Insurance Companies

1. Introduction
Companies need to learn to manage tomorrow 's opportunities as competently as they manage today 's businesses. The discovery of new competitive space is helped when a company has a class of technology generalists that can move from one discipline to another. The new market development can be geared up by developing the capability to redeploy the human resources quickly from one business opportunity to another. It is the top management 's responsibility to inspire the organization with a view of distinct goals and help them to

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