Copywriting

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Segi College Kuching

Name : Ding Hui Yi, Bell
IC. : 921029-13-5600
Programme : Diploma in Mass Communication
Subject : Copywriting

Marking Criteria

-Introduction…………………………………………….. / 20

-Content…………………………………………………. / 60

-Ending…………………………………………………. . / 15

-References………………………………………………. / 5

-Subtotal………………………………………………… / 100

Index

Introduction …………………………………………………….4

Content…………………………………………………….....5-7

Ending………………………………………………………....8

Reference………………………………………………………

Introduction

Tired of the same old tastes?

Challenge yourself with our brand new flavor!
What makes it so different?

According to the research made by Bruce Horovitz, Starbucks sells minimum 4 million coffee drinks daily in the USA. It aims to be competitive with all the mass-market brands like Mc Donald’s Corp and Dunkin’ Donuts. The total amount of Starbucks stores worldwide is about 16000. When people are here, they are of equal terms. They are trying so hard to achieve their goal which is to go against stereotypes and racism. What attracts so many consumers all the time despite their ages, status and skin of color? It is because they never fail to surprise their customers time to time. They have been brainstorming really hard to satisfy customers’ needs each time. Content

However, this time Starbucks Coffee Company has sorted out something really different to bring your taste buds to a total different level. They have decided to go for unconventional marketing strategies this time. The product may not have the same tastes as all the other coffees but this is what makes it special. Starbucks Coffee Company challenges themselves for this product and so to their consumers and even non-consumers. Their main targets for lighter “Blonde”, which the new...
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