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By | March 2012
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Costa Coffee vs Starbucks
Business Intelligence
Prof. Joseph Rodenberg

Ivana Mrđa Sanja Nikić Strahinja Baturan

Agenda
• • • • • • • • • • • Introduction History Coffee Market UK PESTEL Competition Porter’s five forces Industrie leader perspectives SWOT Segmentation Marketing MIX Conclusion

Introduction
In the last five years, the coffee brewing industry has seen so much activity in terms of massive changes in the landscape of coffee brewing companies. These changes range from mergers and acquisitions to changing consumer tastes and finally, to different branding strategies. These activities are expected to continue over the course of the next ten years.

History - Starbucks
Starbucks
• Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling freshroasted, gourmet coffee beans and brewing and roasting accessories. The company did well, but things began to change in the 80s.

History - Starbucks
• Leading retailer, roaster and brand of specialty coffee in the world • Sells drip brewed coffee, expresso-based hot drinks, snacks, mugs and coffee beans • Company started in 1971 in Seattle in Washington, U.S.6

History - Costa Coffee
Costa Coffee
• Bruno & Sergio Costa set up their famous coffee roastery in Lambeth, London in 1971, supplying local caterers and Italian coffee shops with an exciting coffee, slow-roasted the Italian way. • People couldn’t get enough of it and by 1978 the first Costa espresso bar opened in Vauxhall Bridge Road in London. • To this day we still use the same method of slow-roasting our coffee beans, serving the brothers’ authentic blend of 6 Arabica beans to 1 Robusta in 500 coffee shops all over the world.

History - Costa Coffee
“THE PERFECT CUP” IN FOUR “M” 1. Miscela Blend: Costa has a unique blend we call the Mocha Italia 2. Macinatura: Grind: Every cup of Costa is made from freshly ground beans; ground to the exact...

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