Copa Mundials
Copa Mundial Cleats
Marketing Sales Preparation
(Product and Marketplace)
By: Jordan Hodge
Product
Copa Mundial Cleats
Copa Mundial soccer cleats “Copas” have stood the test of time being one of the most popular cleats since 1982. The cleats were first manufactured in 1979, but became popular during the 1982 world cup in Spain. Copa Mundial is Spanish for “world cup.” These worldwide best selling cleats have been worn by many famous soccer players and are still worn by many today. They are also one of the most popular rugby cleats worn.
Adrian Lopez- Wigan Athletic Stephane Sessegnon - Sunderland
Each pair of Copa Mundials are hand made from Kangaroo leather by a team of Adidas technicians in Scheinfield, Germany. The creators of this famous boot were Adolf “Adi” Dassler and Franz Schacher. This shoe has helped create the image most people think of when they hear “soccer cleats.” They were created with a classic black and white design that is still represented today. The cleat has gone through very minimal changes since it was first created. They have always been produced with kangaroo leather, a foam insole for comfort, synthetic lining, direct-injected outsole for optimized fit and comfort, durable firm ground outsole for firm natural grounds, and additional leather supports extending from the heel to provide increased durability and stability. This design was created for optimal touch and ball control. Kangaroo leather has 10 times the tensile strength of cowhide and is 50% stronger than goatskin. The kangaroo leather molds to your foot within a small “break-in” period. This meaning as soon as you buy the cleats they are ready to be worn in an active situation. One of the more interesting aspects of the Copa Mundials is the tongue. “The tongue on the Copa is very unique. It is longer than a regular tongue and can be worn in many different ways. Some people like to cut it off where it meets the ankle. Others like to
Marketing Sales Preparation
(Product and Marketplace)
By: Jordan Hodge
Product
Copa Mundial Cleats
Copa Mundial soccer cleats “Copas” have stood the test of time being one of the most popular cleats since 1982. The cleats were first manufactured in 1979, but became popular during the 1982 world cup in Spain. Copa Mundial is Spanish for “world cup.” These worldwide best selling cleats have been worn by many famous soccer players and are still worn by many today. They are also one of the most popular rugby cleats worn.
Adrian Lopez- Wigan Athletic Stephane Sessegnon - Sunderland
Each pair of Copa Mundials are hand made from Kangaroo leather by a team of Adidas technicians in Scheinfield, Germany. The creators of this famous boot were Adolf “Adi” Dassler and Franz Schacher. This shoe has helped create the image most people think of when they hear “soccer cleats.” They were created with a classic black and white design that is still represented today. The cleat has gone through very minimal changes since it was first created. They have always been produced with kangaroo leather, a foam insole for comfort, synthetic lining, direct-injected outsole for optimized fit and comfort, durable firm ground outsole for firm natural grounds, and additional leather supports extending from the heel to provide increased durability and stability. This design was created for optimal touch and ball control. Kangaroo leather has 10 times the tensile strength of cowhide and is 50% stronger than goatskin. The kangaroo leather molds to your foot within a small “break-in” period. This meaning as soon as you buy the cleats they are ready to be worn in an active situation. One of the more interesting aspects of the Copa Mundials is the tongue. “The tongue on the Copa is very unique. It is longer than a regular tongue and can be worn in many different ways. Some people like to cut it off where it meets the ankle. Others like to