Prepared for: GSB 791- Strategic Management
Prepared by: Viki Katris
Date: March 14, 2012
Proposal #:Week 1
Cooper’s Brewery Ltd. emerged from a small family business in Australia aimed at providing “natural beverages and food ingredients which satisfy taste and nutritional needs, and create enjoyment.” Still today, Cooper’s remains adamant on preserving the traditional and natural ways of brewing beer while successfully following new trends. However, in a declining national market, and after a tedious legal battle regarding a takeover bid by an industry giant, Cooper’s future must analyze potential issues to avoid any further struggles. Potential issues include areas of leadership, globalization, and overall competition. KEY ISSUE PRESENTED & ANALYSIS METHODOLOGY:
Cooper’s recovered well after the hostile legal difficulties with Lion Nathan, but the company must prepare for potential future issues. Notably, there are five potential problem areas for Cooper’s that should be analyzed and planned for. First, the aggressive nature of the competition within the beer industry and Cooper’s below par response time to this competition. Second, Cooper’s unwillingness to continue efforts in international sales is a hinder to globalization of the company. Third, the company should focus on corporate culture and emphasize the importance of tradition within the company (employees). Finally, two issues revolve around Cooper’s family involvement within the company. This extreme involvement may look suspicious to shareholders and the interests of the company; the family involvement within the company is also not allowing the company to flourish by seeking outside expertise. The methodology used to conduct this analysis include the financial results found in the case’s Exhibits 1, 3 and 4. In addition, Porter’s...