Objective of the Study
The finding focus is ‘we can’t Establishing the corporate identity platform properly in Bangladesh’.
Justification of the problem
Most of the country establishing a design platform on which all required communications can be based and finalization of the approved version. Now a day’s Bangladesh is also enter the corporate world and doing good as a new corporate identity platform. But the problem is when company was started identity platform going properly, after few day we don’t maintain the platform properly .But we have all platform rules. That’s why it Going in the wrong track.
Review of literature
Now a day corporate identity is a part of our life. We believe corporate identity more than a friend.
They are the top clients in Bangladesh. They spend enough tk only for promote the identity. But astonishingly all of the Bangladeshi company are copy same identity somewhere.
example –Kutkat copied the identity of kitkat in a raw way. Why is this? Bangladesh has lots of creative advertising firms. If Kutkat company give there info to any creative agency and tell him make a cool unique identity
The unique identity are huge quantity in Bangladesh which are successful. We should stop this bad habit. Otherwise identity will copy day by day.
• What is corporate identity
• Why is needed to build
Objective of the study
Main objective/Specific Objective
After my thesis I will try to find out the duplicate identity in Bangladesh.
• Why Bangladeshi company use to like copy idea ?
• Why they are not using their unique identity ?
Analysis Relation to findings.
I think copy a identity isn’t a good job, and every company have to unique identity.
Types of data will be used
• Secondary... [continues]
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