Controversial television advertising is an effective tactic businesses use to boost revenue, without realizing its effect on the public. Is this strategy necessary for companies to attract viewers? Can companies still receive the same amount of profit without the need of such offensive material?
Television has made a huge impact on consumers since it was first introduced in the 1950s. Of course, back then material being advertised was not as it is today. Now, at 58 years later, the products and materials that are currently being aired can be considered offensive, and on the verge of being considered explicit.
Topics that most consumers find to be controversial are alcohol, tobacco, politics and sexual content. All those, with the exclusion of politics, lead to the same case. Consumers observe these advertisements and come to one of two conclusions. (1) Consumers, regardless of age or gender, view the advertisements and become more prone to purchase or try the product that was seen. (2) Consumers view the advertisement and either disregard it, or become angered or upset. Imagine watching a program with ones family and seeing an advertisement so intrusive that it could cause an upset during what innocently started by watching television. Families with children should not have to worry about what may be seen when watching television, especially not commercials. How embarrassing it must be to explain to children what they are seeing during commercials! Every parent tries to avoid “the talk” with his or her children to some degree. It is much harder to do nowadays when their children are seeing products containing sexual content.
Sexual content is a major issue affecting families worldwide. Even though the ads claim the promotion of safe sex, is it safe that these ads are being aired? Condom companies have long run risqué commercials. Just because what they consider a “safe” or “educational” way to exploit their product does not mean that there are consequences that... [continues]
Television has made a huge impact on consumers since it was first introduced in the 1950s. Of course, back then material being advertised was not as it is today. Now, at 58 years later, the products and materials that are currently being aired can be considered offensive, and on the verge of being considered explicit.
Topics that most consumers find to be controversial are alcohol, tobacco, politics and sexual content. All those, with the exclusion of politics, lead to the same case. Consumers observe these advertisements and come to one of two conclusions. (1) Consumers, regardless of age or gender, view the advertisements and become more prone to purchase or try the product that was seen. (2) Consumers view the advertisement and either disregard it, or become angered or upset. Imagine watching a program with ones family and seeing an advertisement so intrusive that it could cause an upset during what innocently started by watching television. Families with children should not have to worry about what may be seen when watching television, especially not commercials. How embarrassing it must be to explain to children what they are seeing during commercials! Every parent tries to avoid “the talk” with his or her children to some degree. It is much harder to do nowadays when their children are seeing products containing sexual content.
Sexual content is a major issue affecting families worldwide. Even though the ads claim the promotion of safe sex, is it safe that these ads are being aired? Condom companies have long run risqué commercials. Just because what they consider a “safe” or “educational” way to exploit their product does not mean that there are consequences that... [continues]
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