Contribution of Behaviuoral School of Thought to Management of Health Care Institution

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Abstract
1.0Introduction
Behaviorism is a theory of learning based upon the idea that all behaviors are acquired through conditioning. Conditioning occurs through interaction with the environment. According to behaviorism, behavior can be studied in a systematic and observable manner with no consideration of internal mental states. This school of thought is premised on the fact that psychological techniques are used to motivate or influence human behavior. Behavioral Management blends the view of behaviorist and management theories to find solutions to teething and complex organizational issues. Behavior management is similar to behavior modification. It is a less intensive version of behavior modification. In behavior modification the focus is on changing behavior, while in behavior management the focus is on maintaining order. Behavior management skills are particularly of importance to teachers in the educational system. Behavior management is all of the actions and conscious inactions to enhance the probability people, individually and in groups, choose behaviors which are personally fulfilling, productive, and socially acceptable. There is a great deal of research related to "behavior change" and "behavior management". B.F. Skinner and Carl Rogers have given us two distinctly different approaches for addressing behavior. Skinner tells us that we can manipulate behavior by first identifying what the individual finds rewarding. Once we know the rewards an individual wants, then we can select those rewards we are willing to give in exchange for good behavior. Skinner calls this "Positive Reinforcement Psychology". Rogers proposes that in-order to effectively address behavior problems, we must first get the individual to want to behave appropriately. We do this by teaching the individual the difference between right and wrong including why we should do what is right. Rogers believes that the individual must have an internal awareness of right and wrong. 2.0...
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