Contemporary Issues in Strategic Marketing

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MASTER OF BUSINESS ADMINISTRATION

AWARDED BY NOTTINGHAM TRENT UNIVERSITY

ASSIGNMENT SUBMISSION FORM

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Name of Student: Atal khan

Student Registration Number: 101098

Module Name: contemporary issues in strategic marketing

Module Number: 9th

Assignment Title:case study on Nims aparel

Submission Due Date: 09 03 / 2008

Student’s Electronic Signature: ATAL KHAN

Word count: 4857

Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the programme

Table of contents:
1.Executive summary ………………………………………………………3 2.Current situations and trends ……………………………………………...4 2.1.Five force model Analysis ………………………………………4-6 2.2.PEST LID analysis ………………………………………………6-8 2.3.Swot analysis ……………………………………………………8 2.4.Marketing Mix analysis …………………………………………9 3.Perfomance review ………………………………………………………..10 3.1.Review organization accomplishments…………………………10 3.2. Availed learning opportunities ……………………………………10 3.3. Provided value to distirbuters & frachises ……………………….10 4.Key issues …………………………………………………………. 11-12 4.1.Key issues with in industry ………………………………………11 4.2.Key issude in organization ……………………………………….11 4.3.How these issues can affect Nims apparel ……………………….12 5.Objectives ………………………………………………………………….12-13 5.1.Long term objectves ……………………………………………..12 5.2.Short term objectives …………………………………………….12 5.3.Application and time line of objectives ………………………….13 6.Marketing strategy …………………………………………………………13-17 6.1.Core marketing strategis …………………………………………13-15 6.2.Primary marketing strategies …………………………………….15-17 7.Action plans ………………………………………………………………..18 8.Controls …………………………………………………………………….19 9.Contingency plans …………………………………………………………20 9.1.To gain sustainable advantage ……………………………………20 9.2.New product development ……………………………………….20 9.3.New market development ………………………………………..20 10.Conclusion ………………………………………………………………..21 11.Refernces ………………………………………………………………….22 12.Appendixes ………………………………………………………………..23-26 Executive summary:

This report basically describing Nims apparel current and future marketing plans. Here being a Marketing director of Nims apparel did some strategic analysis of Nims apparel in-order to remove or minimize the majors issues and addressed some new strategic tools and techniques.

By analyzing strategic tools here we identify the major issues, which was disturbing Nims apparel business in different ways, the analysis of strategic tools help to know the level of competition with in industry. Analyzing the PEST, and the swot analysis, which help to know the level of competition, opportunities and threats in external environment. Beside this we knew the strengths and the weaknesses of the Nims apparel, By doing this here in the following part of the report I have suggested some marketing strategies which will help full in-order to make the business of Nims apparel more effective and efficient.

In the following report we looked into the Nims apparel current product and service performance, in-conjunction to it I suggest strategies to make it more effective. The setting of...
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