Contemporary Issue on Rural Marketing

Topics: Marketing, Rural, Population Pages: 21 (5099 words) Published: October 28, 2010
Contemporary Issue
“RURAL marketing ”

Submitted in partial fulfillment for the
Award of degree of

Master of Business Administration

Sobhasaria Engineering College

Submitted to Submitted by
Ms.Pankhuri saxenaOm prakash yadav
(lect.) (2009-11

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Welcome to Rural Marketing

Rural Marketing is a professional marketing consultancy serving local businesses in Devon. Our objective is to help your business to grow and prosper by providing you with a range of cost-effective marketing services that focus on your immediate needs. We have the skills and experience to identify the most appropriate methods of marketing your product or service and then implementing that plan to maximum effect. With our extensive knowledge of the South West business environment and our contacts with local and national media companies we are confident you will see immediate benefits from our assistance.                                 

Rural Marketing:-
Definition of Rural Marketing :
No other country exists on earth, which offers such a dazzling array of Entertainment choices as India does! In India, entertainment encompasses a wide plethora of options. Right from cinema (the largest of its kind in the world) to television (amongst the fastest growing in the world) to soothing music (the most diverse in the world) to awesome festivals (richest in culture) and richest-possible food and finally its fanatical devotion to sports like cricket. Travel in India constitutes a major componenet of Indian leisure and entertainment industry. India offers mind-boggling variety for travel from highest mountain ranges of the world to serene beaches to historical forts, palaces and temples to beautiful deserts. Exotic forests and national parks in India are un-comparable in the world. Scenic hill-stations (mountain resorts) still remain popular Indian travel hot spots.

What is Rural?

According to the census of India village with clear surveyed boundaries not having a municipality, corporation or board, with density of population not more than and with at least 75 per cent of the male working population engaged in agriculture and allied activities would quality as rural. According to this definition, there are 6.38,000 villages in the country. Of these, only 0.5 cent has a population above 10,000 and 2 per cent have population between 5,000 and 10,000. Around 50 per cent has a population less than 200.

Interestingly, for FMCG and consumer durable companies, any territory that has more than 20,000 and 50,000 population, respectively, is rural market. So, for them, it is not rural India which is rural. According to them, it is the class-II and III towns that are rural. According to the census of India 2001, there are more than 4,000 towns in the country. It has classified them into six categories-around 400 class-I towns with one lakh and above population (these are further classified into 35 metros and rest non-metros), 498 class-II towns with 50,000-99,999 population, 1,368 class-III towns with 20,000-50,000 population, 1,560 class-IV towns with 10,000-19,999 population. It is mainly the class-II and III towns that marketer's term as rural and that partly explains their enthusiasm about the so-called "immense potential" of rural India.

Demographic details of Indian Rural Markets:

About 285 million live in urban...
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