Contemporary Business

Fauziah Anom Razali
01-200808-00093
Contemporary Business
Select a company of your choice and discuss its modern contemporary approaches in the following areas
a. Management functions
b. Social responsibility to customers
c. Human resource management
d. Marketing
e. Business ethics

For this paper, I have decided to do on Reckitt Benckiser because I think it is a very well known company all over the world with its product sold worldwide.
Reckitt Benckiser is the world leader in household cleaning (excluding laundry) and a major player in Health & Personal Care. It has operations in 60 and sales in 180 countries for such world leading brands as Vanish fabric treatment, Lysol and Dettol disinfectants, Harpic lavatory care, Calgonit & Finish automatic dishwashing products, Veet depilatories and Airwick air care. The Company has global sales of over £3.5bn ($5bn), is a UK listed and based multinational with 23,000 employees. Reckitt Benckiser is among the top 30 companies in the FTSE 100 index, is a constituent of the MSCI Global Index, the S&P Global 350 and is included in the Forbes 500 and Business Week European Top 50.

Management functions
Company’s vision
Reckitt Benckiser is about passionately delivering better solutions in household, health and personal care to customers and consumers, wherever they may be, for the ultimate purpose of creating shareholder value.
The companies do not just aim high, they aim to outperform. The company supports their people to outperform wherever they focus, be it products, profits or corporate responsibility.
The company encourages bold thinking, initiative and commercial drive. They allow daring ideas to thrive. They value the passion that people bring internationally in turning ideas into great execution. They take calculated risks, balancing needs of the business with needs of people.
RB’s company drive success by pulling together. They work as one, united by common principles and attitudes.... [continues]

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