Contagious Book Report
Contagious Book Report
Introduction: Why Things Catch on The book begins with a restaurant story of Howard Wein that moved to Philadelphia over in March 2004. Wein is trying to open a restaurant in the downtown of Philadelphia. He realized that had good food and great atmosphere was not enough to be successful and be stand out in the crowded area filled with competitors. He decided to serve his food with the best and freshest ingredients, and the response turn out to be incredible. It created a huge buzz about his restaurant, and customer suggested his friend to go check it out, etc. It is because of how much work he put in it, he charged customer hundred-dollar for a cheesessteak and people are still coming every single day. The restaurant is contagious because of how expensive the cheesesteaks were or people talked about it even if they never been to the restaurant. At the end of this story, Wein’s restaurant has won various food awards and is listed along the best steakhouses in Philadelphia.
In the story above, you may ask why does people are catching on what the restaurant was doing and etc. The answer is because of social epidemics and behaviors are diffuse through populations. The story is an example of social contagions or social epidemics. A lot of time the reason is behind each trend. If a website is easier to use and drug is more effective, people usually tend to switch over for the better opportunity, product and idea. Second reason is the attractive pricing, often that cheaper prices will win compare to higher pricing. Third reason is advertising. Advertising is extremely important to a customer catching on by the product or idea. It is because on average if you spending more on ads should increase the number of people who hear about our message and idea.
The keys to successfully have your product being contagious and customer will catch on is to create social influence and word of month. It is because people in our world always avoid
Introduction: Why Things Catch on The book begins with a restaurant story of Howard Wein that moved to Philadelphia over in March 2004. Wein is trying to open a restaurant in the downtown of Philadelphia. He realized that had good food and great atmosphere was not enough to be successful and be stand out in the crowded area filled with competitors. He decided to serve his food with the best and freshest ingredients, and the response turn out to be incredible. It created a huge buzz about his restaurant, and customer suggested his friend to go check it out, etc. It is because of how much work he put in it, he charged customer hundred-dollar for a cheesessteak and people are still coming every single day. The restaurant is contagious because of how expensive the cheesesteaks were or people talked about it even if they never been to the restaurant. At the end of this story, Wein’s restaurant has won various food awards and is listed along the best steakhouses in Philadelphia.
In the story above, you may ask why does people are catching on what the restaurant was doing and etc. The answer is because of social epidemics and behaviors are diffuse through populations. The story is an example of social contagions or social epidemics. A lot of time the reason is behind each trend. If a website is easier to use and drug is more effective, people usually tend to switch over for the better opportunity, product and idea. Second reason is the attractive pricing, often that cheaper prices will win compare to higher pricing. Third reason is advertising. Advertising is extremely important to a customer catching on by the product or idea. It is because on average if you spending more on ads should increase the number of people who hear about our message and idea.
The keys to successfully have your product being contagious and customer will catch on is to create social influence and word of month. It is because people in our world always avoid