Consumption and Mass Media
What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? Conspicuous consumption is the act of acquiring lavish goods or services that a person does not have to obtain. It is merely a desire with the idea of display and boast ones riches and keep up to one’s social status. American popular culture which is the modern way of living tempts us to be gluttonous and conspicuous consumption is everywhere affecting the style of buying sumptuous goods. The way we Americans aspire to be rich, and even though we are not rich we feel like boasting that we are (existing suchlike a fib). Whenever our neighbors bought expensive goods, we envied them and we would go out and obtain the same goods or maybe more opulent merely to boast or try to make an impression. I purchased an iPad merely to brag and several days later I became aware that the iPad is simply similar to a gigantic iPod, which is what I already had. I returned the iPad since I owned a iPod that has the same features. What is conspicuous leisure? Examples of conspicuous leisure are abundant on television. In what ways are leisure activities informed by social and economic class? Provide an example of a popular leisure activity. What assumptions can you make about the participants of the activity? Conspicuous leisure is somewhat similar to conspicuous consumption. Conspicuous leisure is what happens when a person chooses leisure activities based on wealth and social status. The main purpose of conspicuous leisure is if someone participates in certain leisure activities they will achieve a higher status. Leisure activities are informed by wealth and social status as certain activities are considered more popular among the “elite.” For example, people assume that someone who attends museums and art exhibits...
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