February 18, 2013
Health care organizations strive to provide the best health care possible to consumers. The goal is not to simply make money, as all businesses must to maintain viability, but to provide consumers with an experience that will encourage them to use every facet of service the organization can provide. Consumers who receive excellent care and are well pleased with the services received from health care organizations are likely to spread the news to friends and family. This increases the chance of subsequent visits and new patients. Conversely, consumers who do not have a good health care experience will more than likely spread this same news quicker than those who had a great experience. Managers of health care organizations must be aware of the value consumers have on the marketing and advertising ability of consumers. Consumers now are able to examine past performances of health care organizations through the use of the Internet. In order for health care organizations to meet the needs of consumers, and provide quality care, a working plan for quality improvement should be in place. Organizations meet consumers’ needs first by finding out what those needs are and secondly by putting a plan in place to address those needs. However, proposed changes require careful and diligent consideration so that any changes made will enhance and improve care provided. One of the ways organizations meet this goal is through the use of quality improvement processes. According to Ransom et. al (2008), there is six dimensions of quality organizations should address when planning improvement strategies. Quality care should be safe, effective, efficient, timely, patient centered, and equitable. Defined this way, QI is a distinct management process and set of tools and techniques that are coordinated to ensure that organizations consistently meet their communities' health needs and strive to improve...
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