Social influences play an extremely large role in the decisions and choices consumers make about the merchandise they purchase. Researchers have studied the actions of consumers to help marketers understand how much of an influence the social environment play in the things consumers indulge in as they play out in the choices that consumers make and the outcome of those decisions. For example, the choices of clothing that students choose are usually from the people they associate with daily. Youth tend to feel as though they are behind in the fashions if they are not wearing the latest clothing on the market their counterparts are wearing. People in society today like to blend in with the world. They are drawn so much to their surroundings that they start to mimic the people around them. They feel a part of a particular society and this allows them not to stand out from the crowd but still feel as though they are a part of the crowd. People feel as though they are a part of the culture of their surroundings so they fall into the trends of today to be accepted by their culture. Consumers
Consumers follow the trends that are advertised in magazines along with what they see which has been set by the effective advertising of marketers and the products they market. Consumers also follow the examples set by their counterparts from the culture in which they have been raised. Perner stated that the deliberate understanding of cultural standards is limited. People tend to follow what they see instead of stopping to learn why a particular culture reacts the way they act. Procter and Gamble
Procter and Gamble one of the leading manufacturers of many products in different countries has to learn the different aspects of each country so not to offend a particular country. The advertising departments in each country are fully engaged and aware of the rules and regulations of the country in which they...