Consumer Survey Conducted for Bisleri

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RESEARCH OBJECTIVES

RESEARCH OBJECTIVES

➢ To study the various methods adopted by Bisleri for positioning itself as a market leader & the most trusted brand.

➢ To understand the supply chain and distribution network of Bisleri packaged drinking water.

➢ To study the buying behavior towards packaged drinking water among corporate offices in some regions of Haryana.

➢ To do a comparative analysis of Bisleri v/s its competitors i.e. kinley & Aquafina.

INTRODUCTION

INTRODUCTION

WATER- THE NEED OF LIFE
Life as we know it cannot exist without water. 71 % of the Earth is covered in water providing an environment for organisms to live in. the water molecule is made up of two hydrogen atoms and one oxygen atom. As oxygen atoms are more electronegative that hydrogen atoms the electrons shared covalently between the oxygen and the hydrogen atoms tend to spend more time near the oxygen atom making it partially negative and making the hydrogen atoms partially positive. The partial charges in the water molecule allow it to form weak or hydrogen bonds with other water molecules. The hydrogen bonds between water molecules cause the water molecules other properties like cohesion, adhesion, surface tension, waters ability to retain heat, and its ability to dissolve polar or ionic substances. Cohesion and adhesion are some of water's unique properties. These properties allow water to travel up plant stems; cohesion makes the water molecules stick together and adhesion makes the...... Convenience, Quality & Refreshment

Where there’s water, there’s life. Every system of the body depends on water for survival. Water regulates body temperature and delivers oxygen and nutrients to the entire body. In addition, water is crucial for helping the kidneys remove bodily waste. Water even plays an important role at the cellular level by acting as the catalyst for bodily chemical reactions. Water can also aid in weight loss. Not only will drinking water before and during your meal help you feel full, water can also help provide energy without calories and is never stored as body fat. Even better, water is very important for fitness. When you exert yourself, you tire more easily, your stamina is reduced and your muscles begin to struggle because your body needs its most important ingredient, water. Properly hydrated, your body can function at its peak.

Water is a common chemical substance that is essential for the survival of all known forms of life. In typical usage, water refers only to its liquid form or state, but the substance also has a solid state, ice, and a gaseous state, water vapor or steam. . On Earth, it is found mostly in oceans and other large water bodies, with 1.6% of water below ground in aquifers and 0.001% in the air as vapour, clouds (formed of solid and liquid water particles suspended in air), and precipitation. Saltwater oceans hold 97% of surface water, glaciers and polar ice caps 2.4%, and other land surface water such as rivers, lakes and ponds 0.6%. A very small amount of the Earth's water is contained within biological bodies and manufactured products. Other water is trapped in ice caps, glaciers, aquifers, or in lakes, sometimes providing fresh water for life on land. Water moves continually through a cycle of evaporation or transpiration (evapotranspiration), precipitation, and runoff, usually reaching the sea. Winds carry water vapours over land at the same rate as runoff into the sea. Over land, evaporation and transpiration contribute to the precipitation over land. Clean, fresh drinking water is essential to human and other life. Access to safe drinking water has improved steadily and substantially over the last decades in almost every part of the world. There is a clear correlation between access to safe water and GDP per capita. However, some observers have estimated that by 2025 more than half of the world population will be facing water-based vulnerability. Water plays an...
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