Consumer Perseption for Coca Cola

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CONTENTS
EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 INTRODUCTION - PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 * COCA-COLA COMPANY - PAGE 13-17 * GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 * TRENDS AND FORCES - PAGE 19-22 * POTER’S FIVE FORCES - PAGE 22-29 * PESTLE ANALYSIS - PAGE 29-33 * SWOT ANALYSIS - PAGE 33-40 * COCA-COLA INDIA - PAGE 41-42 * PRODUCTS IN INDIA - PAGE 42-46 * MARKETING MIX - PAGE 49-58 * PESTLE ANALYSIS - PAGE 58-62 * SWOT ANALYSIS - PAGE 60-62 CHAPTER 4 RESEARCH METHODOLOGY - PAGE 63-68 CHAPTER 5 DATA ANALYSIS - PAGE 69-79 CHAPTER 6 SUGGESTIONS AND CONCLUSION - PAGE 80-82 BIBLIOGRAPHY - PAGE 83 ANNEXURE - PAGE 84-85

EXECUTIVE SUMMARY
This report has been prepared with a specific purpose in mind. It outlines the history and current scenario of the Coca-Cola Company globally and locally. The first part of the study takes us through the present state of affairs of the beverage industry and Coca-Cola Company globally.

The report contains a brief introduction of Coca Cola Company and Coca-Cola India and a detailed view of the tasks, which have been undertaken to analyze the market of Coca-Cola i.e. we have performed Competitive, PESTLE and SWOT analysis of Coca-Cola Company and PESTLE and SWOT analysis of Coca-Cola India in order to identify areas of potential growth for Coca-Cola. We have also given a brief description of Trends and Forces that are affecting Coca-Cola Company globally.

The main objective of this project report is to analyze and study in efficient way the current position of Coca- Cola Company. The study also aims to perform Market Analysis of Coca-Cola Company & find out different factors effecting the growth of Coca-Cola. Another objective of the study was to perform Competitive analysis between Coca-Cola and its competitors. Apart from these objectives this study is also conducted to understand the Customer preferences towards various Coca-Cola products. INTRODUCTION

Let reason go before every enterprise, And counsel before every action Research is a human activity based on intellectual investigation and is aimed at discovering, interpreting, and revising human knowledge on different aspects of the world. MARKETING RESEARCH:-

Marketing research is the function that links the consumer, customer and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information...
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