Consumer Perceptions Differ as per Region

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Institute of business management|
DIFFERENCES IN PERCEPTION OF CUSTOMERS BELONGING TO DIFFERENT LOCALITIES REGARDING CONSUMPTION OF NUTRITIONAL SUPPLEMENTS, SPECIFIALLY PEDIASURE.| Methods in Business Research|
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Muhammad Bilal Arif
SaharAnum IqbalAhetezaz HaloFaiz Mehmood|
12/10/2012|

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Contents
Acknowledgment3
Abstract4
Introduction5
Statement of Problem6
Significance of Problem/ Purpose6
Statement of Hypothesis6
Limitations6
Literature Review7
In order to write this literature review we had to take out journals and articles from a lot of areas the reason being that there are almost no similar researches done considering this topic. Even if researches are done they tend to cater to the perceptions of westerners or people which are not belonging to the Pakistani society. In order to conduct and use whatever information we could get there were 3 pieces of materials used to conduct this review. The researches that we have found are concerning similar products that is why we have used these. Each of these researches has been combined with our research and then we have written down the Literature review. If we go along well see what is the motive of our research and what do we want.7

Design of study10
I.Problem Definition and Hypothesis Formulation10
II.Gathering Data11
III.Sources of Data16
IV.Research Instrument17
SUMMARY AND CONCLUSIONS18
RESTATEMENT OF PROBLEM18
DESCRIPTION OF PROCEDURES18
MAJOR FINDINGS19
RECOMMENDATIONS19
BIBLIOGRAPHY21
APPENDIX22
Abbott Nutrition22
Questionnaire22
Product Comparison1

Acknowledgment

We would first like to thank the Almighty Allah for giving us the strength and endowing us with the privilege of completing term report on the “DIFFERENCES IN PERCEPTION OF CUSTOMERS BELONGING TO DIFFERENT LOCALITIES REGARDING CONSUMPTION OF NUTRITIONAL SUPPLEMENTS, SPECIFIALLY PEDIASURE.” We are also extremely thankful to our mentor and guide Ms. Kausar Saeed for her constant support, encouragement and guidance, without which we could not have successfully completed the task. Secondly, we would like to thank our respondents for their precious time and energy spent in completing our Questionnaires.

Abstract
Abbott being a very large pharmaceutical company is not only trustworthy but excels in the pharmaceutical industry. Its aim is to provide quality and high class products in the market so that people can benefit from it. The report that we are planning to write is about the perceptions of customers regarding consumption of Nutritional Supplements and factors that the customer considers while buying different medicines/nutritional products in different localities.Our main aim was to figure out the basic reasons in sluggish growth in sales of Abbott. The issue is actually significant at the moment because the Sales data of different territories over the past few years indicate a negative trend in a few areas but approximately constant in others. One reason for this difference could have been different perceptions that people are likely to hold in these different areas, therefore we decided to find out whether perceptional differences are the reason behind the negative trend and what are the possible solutions to the problem. We did manage to collect sufficient data through questionnaires from the mothers of children who were the eligible consumers of the product, and then we analyzed the data using SPSS. We were able to reach a seemingly valid analysis.

Introduction
Abbott a global, broad-based health care company devoted to discovering new medicines, new technologies and new ways to manage health. Their products span the continuum of care, from nutritional products and laboratory diagnostics through medical devices and pharmaceutical therapies. Their comprehensive line of products encircles life itself – addressing important health needs from infancy to the golden years. With over 70,000...
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