SUMMER TRAINING REPORT
CONSUMER PERCEPTION TOWARDS VERKA MILK
IN CITY GURDASPUR AND GURDASPUR
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS ADMINISTRATION
SESSION: 2011 –12
Roll No. 1172839
MBA – IIIrd Sem.
Milk Plant Gurdaspur
7/05/2012 TO 22/06/2012
In a dynamic & complex & marketing environment theoretical concepts & class room teaching alone are not enough to impart professional knowledge & skills to the future managers. In this regard, I feel quite indebted to department of business management of Punjab Technical University, for providing me with a tremendous opportunity to nourish my knowledge & skill & getting me exposed to the philosophies & psychologies behind the complex cooperate world & marketing environment. It is quite heartening to not about the successful completion of my training & the report. But without the efforts, support & co-operation of various person, this result may not have been possible so I feel that this report would be incomplete without thanking the people who helped me in completion of the training report. I am heartily thankful to Balbir Singh andM.K Madan (Marketing Dir.) for his since & devoted guidance during the training. I would also like to thank all the employee of marketing department and all other departments who gave me grateful to the respondent for parting their valuable their & information to make this project a success.
In an institute a student learns about theoretical concept. But in the present day scenario, environment surrounding the business is complex & dynamic & industries are so much diversified & diversified & specialized that it requires mangers to be wholesomely nourished with knowledge & skills in their respective fields of specialization. Exposure is the key in building good managers. For this reason student of MASTER OF BUSINESS ADMINISTRATION go to Summer Training IIIrd Semester. During this period, I have written a report about knowledge & experience I gained & findings I made in course of the training. The report has been written in simple language specifying the organization setup & management procedures of Verka Milk Plant Gurdaspur, along with survey analysis about the “Consumer Perception towards Verka Milk Plant and Milk Products in Pathankot and Gurdaspur City”. Any omission or error is deeply regretted.
|S. No. |CHAPTER |Page No |Remarks | |1 |Introduction To Survey | | | |2 |Introduction to | | | |3. |Objective of Study, Current researches | | | |4 |Data Analysis | | | |5. |Conclusion & Recommendation | | | |6 |Bibliography | | | |7 |Apendices (Questionnaire) | | |
INTRODUCTION TO PROJECT
Today is the world of completion one is needed to be perfect to be the leader of the market but no one is perfect. In this highly...