SUMMER TRAINING REPORT
CONSUMER PERCEPTION TOWARDS VERKA MILK
IN CITY GURDASPUR AND GURDASPUR
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS ADMINISTRATION
SESSION: 2011 –12
Roll No. 1172839
MBA – IIIrd Sem.
Milk Plant Gurdaspur
7/05/2012 TO 22/06/2012
In a dynamic & complex & marketing environment theoretical concepts & class room teaching alone are not enough to impart professional knowledge & skills to the future managers. In this regard, I feel quite indebted to department of business management of Punjab Technical University, for providing me with a tremendous opportunity to nourish my knowledge & skill & getting me exposed to the philosophies & psychologies behind the complex cooperate world & marketing environment. It is quite heartening to not about the successful completion of my training & the report. But without the efforts, support & co-operation of various person, this result may not have been possible so I feel that this report would be incomplete without thanking the people who helped me in completion of the training report. I am heartily thankful to Balbir Singh andM.K Madan (Marketing Dir.) for his since & devoted guidance during the training. I would also like to thank all the employee of marketing department and all other departments who gave me grateful to the respondent for parting their valuable their & information to make this project a success.
In an institute a student learns about theoretical concept. But in the present day scenario, environment surrounding the business is complex & dynamic & industries are so much diversified & diversified & specialized that it requires mangers to be wholesomely nourished with knowledge & skills in their...