Consumer perception towards products and services of McDonald

Topics: McGraw-Hill, Nutrition, Lala Lajpat Rai Pages: 8 (532 words) Published: April 29, 2014
Annexure
Questionnaire
Dear Sir/Madam, I am a Student of LALA LAJPAT RAI COLLEGE ENG.& TEC, Conducting a Market Survey on “Consumer perception toward product and services of McDonald”. I request you to fill this Questionnaire and I assure that this data will be used only for study purpose and it will be kept Confidential.

1. First thing that strikes in your mind about McDonald

2. Rating of the following parameters:
Strongly agree 1
Agree 2
Neutral 3
Disagree 4
Strongly Disagree 5

1
2
3
4
5
Food served is hot and fresh

Menu has variety

Quality of food

Tasty and hygienic

I m served promptly

Menu is easy to read

Drive thru system is clear

Employees speaks clearly

Employees are friendly and courteous

Service is excellent

Value for price paid

Prices are comparative

3. Income Level of Respondents
No of respondents
Less than 3 lakh Income
More than 3 lakh Income
Jalandhar

Ludhiana

Chandigarh

4. Age Bracket of Respondents
Age
No. of Respondents
Below 15

15-30

30-45

Above 45

5. Frequency of Money Spending [N=54]
Money Spending at each visit
No. of Respondents
0-500

500-1000

More than 1000

6. Influence of Promotional Factors
Factors
No. of Respondents
Advertisement

Friends/WOM

Coupons

Internet

Offers and discounts

7. Factor Influencing Purchase Decision of the Respondents
Factors
No. of Responses
1
2
3
4
5
Variety of food

Taste of food

Ambience &Hygiene

Service quality

Quality of food

Price

Location

Availability

8. Satisfaction Level for Products and Services of McDonalds Assigned Weight ages
Highly Satisfied 5 Satisfied 4
Neutral 3 Dissatisfied 2
Highly Dissatisfied 1

No of responses
+(5)
+(4)
+(3)

+(2)
+(1)
Burger

Beverage

Desserts

Value Meals

Happy meals

Drive thru

Birthday package

Parking

Cleanliness

Kids Zone

Infrastructure

Location

Spacing

Seating

Interiors

Color and Lightning

Employee behavior

Complaint handling

9. Main Problems Faced at McDonald
Reasons
Number of Respondents
Long queues

Rude behavior of employees

Congestion

Complaint Handling

Other

10. Areas That Needs Improvement

Areas
Number of Respondents
Delivery time

Prices

Offers and discounts

Capaciousness

Product variety

BIBLIOGRAPHY

Books: 1. Berry, L.L.,A. Parasuraman(1991), Marketing Service: Completing Through Quality,3rd Ed. , New York, The Free Press. 2. Shah,K.,and D’Souza.A(2009), Advertising and Promotions-an IMC perspective, 4th Ed., New Delhi, Tata McGraw-Hill Publishing Company. 3. Zeithamal.A.Valarie et al.,(2008), Services Marketing- Integrating Customer Focus Across The Firm,4th Ed., New Delhi, Tata McGraw Hill Publishing Company.

Articles:
1. Brown,K. & Strugnell (2000),” Nutritional awareness and Food Preferences of young consumer”, Nutrition and food services , Vol.30, Issue:5, pp:230-235.

2. Binkley,M. & Boyee,J.(2005), “Consumer Perception of take out food : Safe handling practices and desired package Attributes”, available at Journal of Ohio state university.

3. Goyal and Anita...
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