Consumer-Perception-on-Different-Brands-of-Lcd-Tv.Doc

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  • Topic: Cathode ray tube, Plasma display, Liquid crystal display
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INDUSTRY PROFILE
Every business organization that comes into contact with the customer develops a perception in the mind of the customer. Today, in this competitive world every organization needs to know the perception in the mind of the customers. In order to gain mind share or heart share of customers along with the market share is the main lookout for the organizations. Especially in consumer electronics sector, where the products are more or less same, the only way to leave positive impact on customer’s mind and to gain competitive advantage is providing best possible services to the customers.

The principle cause behind this project is to know that to what level customers are enjoying and aware of LCD TV offered by the company and what further improvement can be done in future in this area so as to get brand awareness.

History of Electronics in India

The Electronics Industry in India took off around 1965 with an orientation towards space and defense technologies. This was rigidly controlled and initiated by the government. This was followed by developments in consumer electronics mainly with transistor radios, Black & White TV, Calculators and other audio products. Colour Televisions soon followed. In 1982-a significant year in the history of television in India – the government allowed thousand of Colour TV sets to be imported into the country to coincide with the broadcast of Asian Games in New Delhi. 1985 saw the advent of Computers and Telephone Exchanges, which were succeeded by Digital Exchanges in 1988. The period between 1984 and 1990 was the golden period for electronics during while the industry witnessed continuous and rapid growth.

From 1991 onwards, there was first an economic crises triggered by the Gulf War which was followed by political and economic uncertainties within the country. Pressure on the electronics industry remained though growth and developments have continued with digitalization in all sectors and more recently the trend towards convergence of technologies.

After the software boom in mid 1990 India’s focus shifted to software. While the hardware sector was treated with indifference by successive governments. Moreover the steep fall in custom tariffs made the hardware sector suddenly vulnerable to international competition. In 1997 the ITA agreement was signed at the WTO where India committed itself to total elimination of all customs duties on IT hardware by 2005. In the subsequent years, a number of companies ‘turned sick and had to be closed down. At the same time companies like Moser Baer, Samtel Colour, Celetronix etc. have made a mark globally.

In recent years the electronic industry is growing at a brisk pace. It is currently worth $ 10 Billion but according to estimates, has the potential to reach $ 40 billion by 2010. The largest segment is the consumer electronics segment. While is largest export segment is the consumer electronics segment. While is largest export segment is of components.

The electronic industry in India constitutes just 0.7% of the global electronic industry. Hence it is miniscule by international comparison. However the demand in the Indian market is growing rapidly and investments are flowing in to augment manufacturing capacity. India however remains a major importer of electronic materials, components and finished equipment amounting to over US$ 11.6 Bn at present.

ABOUT THE PROJECT: INTRODUCTION

LCD TV
Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology to produce images. LCD televisions are thinner and lighter than CRTs of similar display size, and are available in much larger sizes as well. This combination of features made LCDs more practical than CRTs for many roles, and as manufacturing costs fell, their eventual dominance of the television market was all but guaranteed. In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide for the...
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