Consumer Market Study on the Functioning of E-Commerce and Internet Marketing and Selling Techniques in the Retail of Goods

Only available on StudyMode
  • Download(s) : 115
  • Published : April 19, 2013
Open Document
Text Preview
Executive Agency for Health and Consumers

Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report Prepared by Civic Consulting
Subcontractors: TNS opinion – Euromonitor International

09.09.2011

Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report

Prepared by Civic Consulting Subcontractors: TNS opinion – Euromonitor International

Civic Consulting Potsdamer Strasse 150 D-10783 Berlin-Germany Telephone: +49-30-2196-2297 Fax: +49-30-2196-2298 E-mail: alleweldt@civic-consulting.de

Title

Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Dr Frank Alleweldt, Dr Senda Kara (directors) Dr J. Rupert J. Gatti, Dr Paul A. Kattuman, Dr Vincent Mak (price comparison websites, analysis prices online/offline and consumer choice) Assistant Professor Yu Jeffrey Hu, Professor Erik Brynjolfsson (economic analysis), Anna Fielder (factors affecting internet retail experiences) Dr Steve Schwarzer, Tanja Kimova (consumer survey, TNS Opinion), Mark Bevan, Victor Chauhan, Jonas Cerneckis (price collection, Euromonitor International) Rémi Béteille, Harriet Gamper (researchers) Dr Senda Kara, Dr Frank Alleweldt, Rémi Béteille, Harriet Gamper Donald Blondin, Lenka Filipova, Paul Hockenos, Lukasz Kocinski, Arabel Luscombe, Neva Nahtigal, Jesse Rothenberg, Johanna Warken, Aysun Yahlier 09.09.2011

Reported by

Reviewed by Support team

Report finalised on

Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods

Contents
KEY CONCLUSIONS EXECUTIVE SUMMARY 1. INTRODUCTION ........................................................................................................................ 18 2. CONSUMER SHOPPING BEHAVIOUR .................................................................................. 21 2.1. FREQUENCY AND REASONS FOR BUYING PRODUCTS ONLINE ................................................... 22 2.2. FREQUENCY AND REASONS FOR BUYING PRODUCTS ONLINE CROSS-BORDER .......................... 32 2.3. SHOPPING PROCESS ONLINE AND OFFLINE ............................................................................... 43 2.4. PURCHASING THE PRODUCT..................................................................................................... 48 3. PRICE COMPARISON WEBSITES .......................................................................................... 60 3.1. USE OF PRICE COMPARISON WEBSITES ..................................................................................... 60 3.2. CLARITY AND REPRESENTATIVENESS OF PRICE COMPARISON WEBSITES ................................. 68 3.3. ROLE OF PRICE COMPARISON SITES IN FOSTERING CROSS-BORDER COMPARISONS ................... 81 4. PRICES ONLINE AND OFFLINE ............................................................................................. 85 4.1. COMPARISON OF PRICE LEVELS ONLINE AND OFFLINE ............................................................. 85 4.2. PRICING STRATEGIES AND BEHAVIOUR .................................................................................... 92 5. CONSUMER CHOICE ................................................................................................................ 95 5.1. CONSUMERS’ CHOICE IN SHOPPING ONLINE ............................................................................. 95 5.2. INTEGRATION OF ONLINE AND OFFLINE COMMERCE .............................................................. 100 5.3. NEW MODELS OF RETAILING .................................................................................................. 102 6. ASSESSMENT OF “MISSING POTENTIAL” OF E-COMMERCE ................................... 104 6.1. CONSUMER WELFARE...
tracking img