Consumer Education

Topics: Education, Learning, Psychology Pages: 3 (798 words) Published: August 31, 2013
Chapter 1

Introduction

Consumer education concerns with the knowledge, skills and attitudes of the people living in the consumer society which supports consumers in their attempts to organize their lives in the sustainable way. Consumer education develops critical awareness and living skills which are oriented towards building a better future for our society. It can be seen in our everyday life on how consumer understands about the service, goods and its covering price. It is also a factor on the expectations of the consumers and their standard trade practice that leads to a more progressive learning about Economics. Consumer education offers several benefits to individuals; it: (1) encourages critical thinking; (2) imparts life skills that contribute to success in everyday living; (3) promotes self-confidence and independence; (4) fosters broadly accepted values; and (5) improves the quality of life. In addition, consumer education offers several benefits to society: it encourages citizen awareness and promotes a stable society (Knapp, 1991)

Consumer education is a multi-disciplinary in nature and can influences many people in the society. Consumer education is not only to transfer of knowledge but to develop skills and understanding of the society which consumers plays their important part, according to Murnane (2008) noted, “given that the focus of adults in a consumer society has always been one of pure consumption, consumer educators must help to re-socialize them toward a broadened view of consumption; they can do this by incorporating the role of consumer-citizens into the curriculum. Through consumer-citizen focused curriculum, educators can help re-socialize adults to substitute the fulfillment that consumption has provided with the satisfaction of helping others and balancing societal needs”. It shows that consumer education leads to a better learning of students about economics and it is helpful towards the society.

Economics is a social...
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