Consumer Decision Making Process
Think of a recent purchase made by you or a member of your family. Using table 5.3 on page 144 of the textbook as a guide, complete the table below by describing the process that led to the decision to make the purchase.
|Decision Process | | |Problem recognition |.My boyfriend recently purchased cable programming for his new house. The problem that | | |initiated this decision was that we only had 3 regular TV channels. | |Describe the problem that initiated the | | |consumer decision-making process | | |Information search |I went online and searched for satellite TV through Direct TV and Dish Network. Both of| | |which wanted a $250 deposit. So then I called Suddenlink our local cable company still | |Describe where and how information about the |wanted a deposit of only $100. | |product, and alternate products, was obtained.| | | | | |Evaluation of alternatives |The Product purchased offers a bundle package that includes phone service, High-speed | | |internet, and cable all for $120 a month which saves us about $40 to $50 a month. The | |Describe the evaluation criteria for the...