Consumer Buying Behaviour

A SURVEY REPORT ON CONSUMER BUYING BEHAVIOUR

Submitted To,                               Submitted by,
Mahesh Bhingarde                       Abhishek Roy
                                                      PGDIM
                                                      ROLL NO-9
                                                      (NMIMS)
      ACKNOLEDGEMEMT

I am very thankful to ICICI PRUDENTIAL who has given me this opportunity to make this project.

I am greatly thankful to MR. HARENDRA PANDEY (MANAGER-MRPL), who has given me direction and support that how to complete this project.

I would like to give thanks to our fallow classmates and IT labs.

I would like to thanks to all other who helped me directly or indirectly towards completion of my project.

Abhishek Roy

                              Content

1. About Promoters................................................................4

2. The Company………………………………………………….5

3. MANAGEMENT TEAM & BOARD OF DIRECTOR……….11

5. Consumer analysis………………………………………….12

6. Competition analysis……………………………………….14

7. PROCESS/METHODOLOGY OF STUDy…………………16

8. DATA COLLECTIONS………………………………………19

9. DATA INTERPRETATION GENERAL CONCLUSION….21

10. CONCLUSIONS…………………………………………….31

14. Recommendation………………………………………….32

15. QUESTIONER………………………………………………35

16. Reference…………………………………………………...37

1.a. About Promoters

1.a.a.   ICICI Bank

ICICI Bank Limited (NYSE:IBN) is India's largest private sector bank and the second largest bank in the country, with consolidated total assets of $121 billion as of March 31, 2008. ICICI Bank’s subsidiaries include India’s leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank’s presence currently spans 19 countries, including India

1.a.b. Prudential Plc

Established in London in 1848, Prudential plc, through its businesses in the UK, Europe, US, Asia... [continues]

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