Consumer Buying Behaviour

A DISSERTATION REPORT

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“A Study on Buying Behavior of Customer

in Big Bazaar in Meerut”
SUBMITTED TO: Prof. P.K. AGARWAL Director SUBMITTED BY: Ranjeet Kumar Bhargava P.G.D.M, IV Sem Roll No-M07044

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE POST GRADUATE DIPLOMA IN MANAGEMENT

IIMT PROFESSIONAL COLLEGE, MAWANA ROAD, GANGA NAGAR, MEERUT, UTTAR PRADESH, INDIA

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DECLARATION

I Ranjeet Kumar Bhargava, a student of PGDM IV Semester of IIMT PROFESSIONAL College, Meerut hereby declare that the research project report titled “A Study on Buying Behaviour of Customer in Big Bazaar” is my original work and the same has not been submitted for the award of any other diploma or degree.

Place: Meerut
Ranjeet Kumar Bhargava

Date:

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Acknowledgement
A project is never the sole product of a person whose name has appeared on the cover. Even the best effort may not prove successful without proper guidance. For a good project one needs proper time, energy, efforts, patience, and knowledge. But without any guidance it remains unsuccessful. I have done this project with the best of my ability and hope that it will serve its purpose. “To be or not to be is not anything which matters, how to be thankful is what really matters”

It was really a great learning experience and I am really thankful to my faculties, who not only helped me in the successful completion of this report but also spread his precious and valuable time in expanding my knowledge base.

I wish to acknowledge my gratitude towards IIMT Management College, my friends and all those persons who are responsible for the successful completion of this project.

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Executive Summary
As customers taste and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the customers changing... [continues]

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