Consumer Buying Behavior on Two Wheelers
BUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER BUYING BEHAVIOR ON TWO WHLEERS.
KIRUTHIKHA K
Introduction:
India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters, motorcycles and moped. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation
Review of literature:
1. Omesh Chadha (2011) has found that the motorcycle segment is dominated by 4 major players viz. Hero Honda, Bajaj, TVS, Royal Enfield. The growing size of the middle class and the rise in aspiration of the youth along with the opening up of the Indian Economy has collectively influenced the steady growth of two wheelers market in India. 2. Faiz Ahmed Shaikh (Aug 2012) has found that, in the last two years, the Indian two wheelers industry has seen spectacular growth as majority of Indians especially youngster prefer these as most convenient means of transport. The objective of the two wheeler industry is to sustain market share through satisfying customer needs and expectations. 3. S.Saravanan (2009), N.Panchanatham (2009), S.Pragadeeswaran (2009) has done an investigation to find out the consumer behavior towards showroom service of two wheelers. This study is made to describe the consumer satisfaction of two wheelers with respect to socio-economic characteristics as age, gender, occupation, family income, educational level and so on which is called descriptive study. The results shows that students and employees are more satisfied about show room services. 4. Arumugasamy G
KIRUTHIKHA K
Introduction:
India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters, motorcycles and moped. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation
Review of literature:
1. Omesh Chadha (2011) has found that the motorcycle segment is dominated by 4 major players viz. Hero Honda, Bajaj, TVS, Royal Enfield. The growing size of the middle class and the rise in aspiration of the youth along with the opening up of the Indian Economy has collectively influenced the steady growth of two wheelers market in India. 2. Faiz Ahmed Shaikh (Aug 2012) has found that, in the last two years, the Indian two wheelers industry has seen spectacular growth as majority of Indians especially youngster prefer these as most convenient means of transport. The objective of the two wheeler industry is to sustain market share through satisfying customer needs and expectations. 3. S.Saravanan (2009), N.Panchanatham (2009), S.Pragadeeswaran (2009) has done an investigation to find out the consumer behavior towards showroom service of two wheelers. This study is made to describe the consumer satisfaction of two wheelers with respect to socio-economic characteristics as age, gender, occupation, family income, educational level and so on which is called descriptive study. The results shows that students and employees are more satisfied about show room services. 4. Arumugasamy G