Consumer Buying Behavior

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  • Topic: Motorcycle, Frequency distribution, Cross tabulation
  • Pages : 23 (4216 words )
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  • Published : April 30, 2013
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PRESTIGE INSTITUTE OF MANAGEMENT &
RESEARCH INDORE

RESEARCH PROJECT

ON

A Study on the buying behavior of four wheelers in Indore

Submitted to: Submitted by: Prof. Vipin Choudhary Ashish Sutar Dhananjay Singh Rathore MBA (MM) Section “B”
CERTIFICATE
This is to certify that Ashish Sutar and Dhananjay Singh Rathore of MBA (MM) SEC.-B 2nd semester has completed their minor research project as a part of their subject Marketing Research. The topic of the research is “A study on the buying behavior of four wheelers in Indore”.

Prof. Vipin choudhary

ACKNOWLEDGEMENT

We are thankful to prestige institute of management and research for providing us the opportunity to take this research project. Our research work will remain incomplete till we thank the people who helped us at different stages of this research work. First of all we would like to thank prof. Vipin choudhary sir for his kind guidance and support without whom this project wouldn’t have seen light of the day.

We would also like to thank to all the respondents who spared there valuable time to fill the Questionnaires.

INDEX

| Page No.|
CHAPTER 1: INTRODUCTION | |
CONCEPTUAL FRAMWORKREVIEW of LITERATURESCOPE of THE STUDYOBJECTIVE of THE STUDY| | CHAPTER 2. RESEARCH METHODOLOGY | |
THE STUDYTHE SAMPLETHE TOOLS a) DATA COLLECTION b) DATA ANALYSIS| | CHAPTER 3. RESULTS | |
CHAPTER 4. DISCUSION | |
CHAPTER 5. IMPLICATIONS | |
CHAPTER 6 REFERENCESWEBLIGORAPHY | |
ANEXTURE a) Questionnaire b) Master data | |

CONCEPTUAL FRAMWORK
Automobile is one of the largest industries in global market. Being the leader in process and product technologies in the manufacturing sectors, it has been recognized as one of the drivers of economic growth. During the last decade, well –directed efforts have been made to provide a new look to the automobile policy for realizing the sectors full potential for the company. Step like abolition of licensing, removal of the restrictive environment has helped restructuring, and enabled industry to absolve new technologies, aligning itself with the global development and also to realize its potential in the country. The liberalization policies have led to continuous increase in competition which has ultimately resulted in modernization in line with the global standards as well as in substantial cut in prices. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand ,especially from the population in the middle income group.

EVOLUATION OF THE INDIAN TWO WHEELER INDUSTRY:
19th century: the first motorcycle Experimentation and invention

Replica of the Daimler-Maybach Petroleum Reitwagen.
The first internal combustion, petroleum fueled motorcycle was the Petroleum Reitwagen. It was designed and built by the German inventors Gottlieb Daimler and Wilhelm Maybach in Bad Cannstatt, Germany in 1885 This vehicle was unlike either the safety bicycles or the boneshaker bicycles of the era in that it had zero degrees of steering axis angle and no fork offset, and thus did not use the principles of bicycle and motorcycle...
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