All the individuals and household who buy or acquire goods and services for personal consumption. All of these final consumers combine to make up the consumer market. The central question or marketers is how do consumers respond to various marketing efforts the company.
4.Model of Consumer Behavior:
Consumers make many buying decision every day, and the buying decision is the focal point of the market efforts. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, where they buy and why they buy. Marketers can study actual consumer purchase to find out what they buy, where and how much. But learning about the whys of consumer buy in behavior is not so easy-the answers are often lacked deep within the consumers mind. Often consumers themselves don’t know exactly what influences their purchases. “mind doesn’t work in a linear way.” “Says one marketing expert.” The idea that the mind is a computer with storage compartments where brands or large or recognizable packages are stored in...