Consumer Brand Preferance

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PROJECT REPORT ON
BRAND PREFERNECE OF SOFT DRINKS IN KERALA
With reference to COCA COLA KERALA

SUBMITTED BY:
Shinu Sam

CONTENTS
EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 INTRODUCTION - PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 * COCA-COLA COMPANY - PAGE 13-17 * GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 * TRENDS AND FORCES - PAGE 19-22 * POTER’S FIVE FORCES - PAGE 22-29 * PESTLE ANALYSIS - PAGE 29-33 CHAPTER 4 RESEARCH METHODOLAGY

CHAPER 5 SUGGESTIONS & CONCLUSION

INDUSTRY PROFILE
A soft drink also called soda, pop, coke, soda pop, fizzy drink, tonic, seltzer, mineral, sparkling water or carbonated beverage is a beverage that typically contains water (often, but not always carbonated water), usually a sweetener, and usually a flavoring agent. The sweetener may be sugar, high-fructose corn syrup, or a sugar substitute(in the case of diet drinks).A soft drink may also contain caffeine , Fruit Juice, or both. Examples of beverages not considered to be soft drinks are: juices ,hot chocolates, tea, coffee , milk , and milkshakes. Beverages like Gatorade and Powerade may meet the definition of a soft drink but are usually called sports drinks. Red Bull (and variations) also may meet the definition, but are usually called energy drinks. Soft drinks are called "soft" in contrast to "hard drinks" (alcoholic beverages). Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less than 0.5% of the total volume if the drink is to be considered non –alcoholic. Widely sold soft drink flavors are cola, cherry, lemon-lime, root beer, orange, grape, vanilla , ginger ale, fruit punch, and sprinkling lemonate. Soft drinks may be served chilled or at room temperature. They are rarely heated. The first marketed soft drinks in the Western world appeared in the 17th century. They were made from water and lemon juice sweetened with honey. In 1676, the Compagnie des Limonadiers of Paris was granted a monopoly for the sale of lemonade soft drinks. Vendors carried tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. Carbonated drinks

In the late 18th century, scientists made important progress in replicating naturally carbonated mineral waters. In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds, England. His invention of carbonated water (also known as soda water) is the major and defining component of most soft drinks. Priestley found that water treated in this manner had a pleasant taste, and he offered it to friends as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air in which he describes dripping oil of vitriol (orsulfuric acid as it is now called) onto chalk to produce carbon dioxide gas, and encouraging the gas to dissolve into an agitated bowl of water. Another Englishman, John Mervin Nooth, improved Priestley's design and sold his apparatus for commercial use in pharmacies. Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts. Swedish chemist Jöns Jacob Berzelius...
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