Consumer Behaviour - Washing Machine

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  • Topic: Clothing, Laundry, Washing machine
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  • Published : December 24, 2010
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RESEARCH REPORT

ANALYSIS OF CONSUMER BEHAVIOUR – WASHING MACHINE

Submitted to: Submitted By:
Prof. Joe Arun, SJ 1. G DEEPAK KUMAR P08016 2. MAYUR J RAJANI P08043
3. SURESH CHALLANI P08074 4. VARDHAMAN G P08082

CONTENTPage No:
I. PROFILE – DEFINITION1
II. HISTORY1
III. CURRENT TRENDS2
IV. INDUSTRY ANALYSIS3
V. RESEARCH METHODOLOGY4
VI. CONSUMERS ANALYSIS5
VII. CONCLUSION13
VIII. QUESTIONNAIRE MODEL14

I. PROFILE OF THE PRODUCT
Definition:
A washing machine or washer is a machine designed to wash laundry, such as clothing, towels and sheets. The term is mostly applied only to machines that use water as the primary cleaning solution, as opposed to dry cleaning (which uses alternative cleaning fluids, and is performed by specialist businesses) or even ultrasonic cleaners. II. HISTORY

To clean clothing it is necessary to rub and flex the cloth to break apart solids and help the soap penetrate. At first this was done by pounding or rubbing the clothing with rocks in a river, and later developed into the corrugated wash board. In Roman times a person would whiten clothing by rubbing it against a rock while letting soap lay on it. The soap was made of animal fat. Clothes washer technology developed as a way to reduce the drudgery of this scrubbing and rubbing process by providing an open basin or sealed container with paddles or fingers to automatically agitate the clothing. The earliest machines were often hand-operated. As electricity was not commonly available until at least 1930, these early machines were often operated by a low-speed single-cylinder hit and miss gasoline engine. Because water usually had to be heated on a fire for washing, the warm soapy water was precious and would be reused over and over, first to wash the least soiled clothing, then to wash progressively dirtier clothing. While the earliest machines were constructed from wood, later machines made of metal permitted a fire to burn below the washtub, to keep the water warm throughout the day's washing. Removal of soap and water from the clothing after washing was originally a separate process. The soaking wet clothing would be formed into a roll and twisted by hand to extract water. To help reduce this labour, the wringer/mangle was developed, which uses two rollers under spring tension to squeeze water out of the clothing. Each piece of clothing would be fed through the wringer separately. The first wringers were hand-operated, but were eventually included as a powered attachment above the washer tub. The wringer would be swung over the wash tub so that extracted wash water would fall back into the tub to be reused for the next wash load. The modern process of water removal by spinning did not come into use until electric motors were developed. Spinning requires a constant high-speed power source, and was originally done in a separate device known as an extractor. A load of washed clothing would be transferred from the wash tub to the extractor basket, and the water spun out.[1] These early extractors were often dangerous to use since unevenly distributed loads would cause the machine to shake violently. Many efforts have been made to counteract the shaking of unstable loads, first by mounting the spinning basket on a free-floating shock-absorbing frame to absorb minor imbalances, and a bump switch to detect severe movement and stop the machine so that the load can be manually redistributed. Many modern machines are equipped with a sealed ring of liquid that works to counteract any imbalances. III. CURRENT TRENDS

The current trends in the industry has been more towards the use of semi automatic...
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