Consumer Behaviour in Fmcg

Topics: Portland cement, Cement, Ground granulated blast furnace slag Pages: 64 (18734 words) Published: April 22, 2013

Industrialization is the process of social and economic change whereby a human group is transformed from a pre-industrial society intro an industrial one. It is a part of a wider modernization process, where social change and economic development are closely related with technological innovation, particularly with the development of large-scale energy and metallurgy production. It is the extensive organization of an economy for the purpose of manufacturing.

Industrialization has a major role to play in the economic development of the underdeveloped countries in largely reflected in disparity in the structure of their economics, the former are largely economics, while later production is defined predominantly to agriculture.

Industrial pattern in India on the eve of planning was marked as low capital intensity, limited development of medium sized factor enterprises imbalance between consumer goods and capital goods industry. The five year plan has made an attempt to improve the industrial pattern and develop the capital goods sector. The government of India launched the process of industrialization could make the development process.

Industry is the manufacturing of goods or service within a category. Although industry is a broad term for any kind of economic production, in economics and urban planning industry is a synonym for the secondary sector, which is a type of economic activity, involved in the manufacturing of raw materials into goods and products.

DEFINITION OF INDUSTRY:Industry is defined as any business, trade, undertaking, manufacture or calling of employers and includes any calling services, employment, handicraft or industrial occupation or avocation of workman.

1.2 DEFINITION OF CEMENT: Cement may be defined as “it is a mixture of calcium silicate and aluminates”. Which have the property of setting and hardening under water The amount of silica, Alumina who is present in each crust is sufficient to combine with calcium, oxide (Cao) to from the corresponding calcium silicate and aluminates. CEMENT MANUFACTURING PROCESS

Cement is 3 types.
* PUZZOLANTIC CEMENT: It consists of mixture of silicate Calcium and Aluminium shows the hydraulic property when it is in the form of powder and being mixed with suitable proportion of lime. The rate of hardening is much slower and the comprehensive strength developed is about a half of Portland cement. It is found more resistant to the chemical action than others.

This is natural occurring material. It is obtained from cement rocks. The selling property of this cement is more than the Portland cement but is comprehensive strength is half of its.

1. Ordinary Portland cement.
2. Repaid hardening Portland cement.
3. Lows heat cement.
4. White or colored cement.
5. Water proof Portland cement.
6. Portland slag cement.
7. Portland pozzolana cement.
8. Sulfate Resisting cement.

The cement industry not only ranks second is the production of cement in the worked but also produces quality cement which meets the global standards. However the industry faces a number of constraints in term of high cost of power, high railway tariff, high incidence of state and central levies and duties, lack of private and public investment in infrastructure projects. In order to utilize excess capacity available in the cement industry, the government has identified the following thrust areas for increasing demand for cement. * Housing development programme.

* Promotion of concrete highway and roads
* Use of ready mix concrete in large...
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