Consumer Behaviour

INTERNATIONAL SCHOOL OF BUSINESS, KOLKATA
POST GRADUATE DIPLOMA IN MANAGEMENT
TRIMESTER – VI
CONSUMER BEHAVIOUR
(Subject Code: PGL09M04)
ASSIGNMENT

❖ Soft Copy version to be emailed to isbelec2assgn@gmail.com within the specified due date. The work should be original and not a copy job, plagiarism check would be done during evaluation and shall be severely penalised if found guilty.

❖ Mention the following information in the First page of your Assignment:
    Name
    ISB Registration No.
    Course
    Elective#2 Area
    Trimester
    Subject Title
    Faculty Name
    Date of Submission

❖ Solved assignment shall be prepared in MS Word file format and give filename as specified below:
           [Your ISB Registration No.]-[Short Name of Subject]-[Your Name]
           eg., ISB09KOL125-ASM-Kaustav Das

❖ MS Word file Content Guidelines:
    Font: Times New Roman
    Font Size: Heading – 16; Sub Heading – 14; Body - 12
    Page: A4
    Orientation: Portrait
    Margin: 0.8” all side
    Page No.: Each page should have proper page no.
    Page Limit: No limit (Accurate but precise answer will be given weightage)

❖ Max. Marks: 100 (Answer all questions)

❖ Faculty Name: Mr. Dibyendu Chattaraj

❖ Last Date of Submission: 15th March 2011

Questions:

ASSIGNMENT: 1

Suppose you are a member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for this campaign, each based on one of the levels in Maslow’s Need Hierarchy. Justify your answer.

ASSIGNMENT: 2
This assignment is designed to know your understanding of the various social classes in Indian perspective. You are to secure a recent (within the past two weeks) English newspaper. Select, and attach to your analysis, one advertisements from retail establishments. Estimate the social class being targeted, describe what cues in the ad led to your estimate, and explain some of the... [continues]

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