POST GRADUATE DIPLOMA IN MANAGEMENT
TRIMESTER – VI
(Subject Code: PGL09M04)
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❖ Max. Marks: 100 (Answer all questions)
❖ Faculty Name: Mr. Dibyendu Chattaraj
❖ Last Date of Submission: 15th March 2011
Suppose you are a member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for this campaign, each based on one of the levels in Maslow’s Need Hierarchy. Justify your answer.
This assignment is designed to know your understanding of the various social classes in Indian perspective. You are to secure a recent (within the past two weeks) English newspaper. Select, and attach to your analysis, one advertisements from retail establishments. Estimate the social class being targeted, describe what cues in the ad led to your estimate, and explain some of the... [continues]
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(2011, 03). Consumer Behaviour. StudyMode.com. Retrieved 03, 2011, from http://www.studymode.com/essays/Consumer-Behaviour-618572.html
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"Consumer Behaviour." StudyMode.com. 03, 2011. Accessed 03, 2011. http://www.studymode.com/essays/Consumer-Behaviour-618572.html.