Consumer Behaviour

CONSUMER
    BEHAVIOUR
            IN
ONLINE SHOPPING

ABSTRACT

The internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online shopping.

The purpose of this research was to examine if there are any particular factors that influence the online consumer.

Data was collected personally from a convenience sample of 50 persons.

Most people ‘window shop’ online. Among those who buy products online, Price, Trust and Convenience are identified as important factors that influence the decision.

Travel products were found to be the most popular category for shopping online.

INTRODUCTION

The invention of the internet has created a paradigm shift of the traditional way people shop. It gives the consumer the opportunity to buy products as per his/her time convenience. Although the number of internet users in India is quite low compared to the western world, online shopping is considered as one of the fastest growing industry here.

Online shopping is the process consumers go through when they decide to shop on the internet. The   Internet   has developed to a highly competitive market, where the competition over the   consumer is   fierce.   In   order   to   have   an   impact   on   and   retain consumers, in a competitive market, the first step is to identify certain influencing aspects when purchasing online, these can be regarded as factors. The importance of analyzing and identifying factors that influence the consumer   when he or   she decides to purchase on the Internet is   vital. Since the Internet is a new medium for   there have been new   demands set by the consumer. That is why it is crucial for the online retailers to know what influences the online consumer.

THIS RESEARCH INVESTIGATES-

1) What main factors affect the online consumer when considering and making a purchase over the Internet?

2) How do these factors... [continues]

Read full essay