We evaluated a market research study involving regret and low variety related to kiosks purchases. We evaluated the results with an SPSS program in order to prove our analysis. The aim of this study is to gain a deeper understanding of consumer behavior and opinions regarding kiosk retailers. In particular, this study investigates the relationships between risk seeking and attitudes as well as the relationship between gender behavior and low assortment.
It is December 23rd and the malls are filled with last minute Christmas shoppers. The shoppers may ask themselves where they are going to shop. Should or shouldn’t they go to their usual department store? The lines are treacherous, and time is definitely an issue the day before Christmas Eve. These last minute shoppers may decide to shop at an easy to access kiosk. From November-December, kiosks earn 80% of their annual profit. Kiosk shopping allows last minute holiday shoppers to buy the gifts they need.
Kiosks have a great impact on consumer behavior. First of all, a kiosk is defined in three different ways according to Ask.com. The definition most valuable to a market research study would be, “a small structure, often open one or more sides, used as a newsstand or booth.” Each year, consumers spend 10 billion dollars on retail products sold at kiosks. These retail products are sold at various kiosks in malls, airports, subway stations, and resorts. Kiosks also have a great impact on consumers because they are easy to access, and consumers can make quick purchases. Kiosks contribute anywhere from 10-15% of a malls annual revenue as well. This generates even more annual income for a mall.
The first kiosk was built by the Seljuks, Persians, in the mid 1400’s. The Turkish were the next group to build a kiosk, and that is who he English first encountered a kiosk from the Turkish. The Turkish defined kiosks as “pavilions” and used them as summerhouses. Lady... [continues]
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(2008, 03). Consumer Behavior Towards Kiosks. StudyMode.com. Retrieved 03, 2008, from http://www.studymode.com/essays/Consumer-Behavior-Towards-Kiosks-137895.html
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