Consumer Behavior Sample Exam (Master)

Topics: Marketing, Advertising, Marketing strategy Pages: 29 (1848 words) Published: April 23, 2013
| |1. |The process of the exposure, attention, and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | | | | | | | |b. | | | |seeing | | | | | | | |c. | | | |thinking | | | | | | | |d. | | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | |

| | |User Responses: |a | | | |

| |2. |An online shopping experience in which you can try on clothes is an example of which of the following? | | | |a. | | | |4D reality | | | | | | | |b. | | | |differential reality | | | |...
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