CONSUMER BEHAVIOR RESEARCH PROPOSAL
The following describes the expectations and format for the consumer behavior research proposal. Choose a consumer behavior topic of interest to you. Get topic approval from me by September 25th. Your proposal must be typed, double spaced. Please use the MLA guidelines for writing format and citing your sources. If you are not familiar with this format, see the “Citation Guide” on the library web page. Your proposal should include:
I. Title page of your paper, your name, who it is presented to (Dr. Retha Price), and the date. II. Table of Contents – Include major and minor headings and page numbers. III. Introduction – Give a brief overview of your consumer behavior topic. This section should be no more than two pages. IV. Statement of the Problem – This section should include an explanation of the gaps or limitations of previous research as it applies to your topic. What areas have not been covered adequately from your initial reading of the literature? Often times journal articles will have a section discussing limitations of their study and suggestions for future research. You can use this as a starting point. Make sure you discuss why your topic is important and how this study will be valuable to your field of study. V. Literature Review – In this section you should include a complete survey of prior research on your topic. This section is important because it provides background for your research and it documents the fact that your research is unique because it has not been covered in the past. This section must show what has been overlooked by other scholars in the field. If nothing has been overlooked in your topic area, then there is no reason to conduct your research study. Reference to key articles and texts should be made throughout the lit review to show that you understand their relevance to your research area. VI. Hypotheses – Formulate hypotheses based on the...
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