EXECUTIVE SUMMARY
Presently the process of globalization has changed the lifestyle and attitude around the world. Bangladeshi culture has also been influenced by this change. As a result of that, people are getting more self oriented and conscious in terms of saving time, acquiring high status, influencing image & holding powerful position in the society marketers are always concerned about these factors and continuously they are trying to establish their marketing strategies based on customers demand.
With the time changing the structure of transportation system has developed in allover Bangladesh. Now airlines companies are holding a good potential. Royal Bengal Airlines Company comes into Bangladesh for the first time during 2008 with its established domestic infrastructure. Now it is competing with other airlines companies with their full effort. Still they do not possess such position to compete with British Airways or Emirates. Gradually they are trying to improve their strategies and structures. Therefore this report recommends the idea of how can RBA achieve more customers by selecting the potential target market and what can be done in future to achieve higher customer satisfaction.
Origin of the Report
Our course instructor Farhan Faruqui has authorized us to prepare a marketing report for analyzing consumer behavior of the Royal Bengal Airlines Company. He authorized us orally how we can analyze consumer’s behavior in our class. Based on his lecture, we have prepared this report. The term paper is due on 25th November 2008.
Scope
This plan is developed for analyzing the Royal Bengal Airlines Company. It also expresses the present market situation and predicted future growth of the company and market.
Methodology
We prepared this term paper by collecting information from internet and survey reports. Also we frequently performed group discussion to gather more information.
Limitations
This report is not free from limitations.... [continues]
Presently the process of globalization has changed the lifestyle and attitude around the world. Bangladeshi culture has also been influenced by this change. As a result of that, people are getting more self oriented and conscious in terms of saving time, acquiring high status, influencing image & holding powerful position in the society marketers are always concerned about these factors and continuously they are trying to establish their marketing strategies based on customers demand.
With the time changing the structure of transportation system has developed in allover Bangladesh. Now airlines companies are holding a good potential. Royal Bengal Airlines Company comes into Bangladesh for the first time during 2008 with its established domestic infrastructure. Now it is competing with other airlines companies with their full effort. Still they do not possess such position to compete with British Airways or Emirates. Gradually they are trying to improve their strategies and structures. Therefore this report recommends the idea of how can RBA achieve more customers by selecting the potential target market and what can be done in future to achieve higher customer satisfaction.
Origin of the Report
Our course instructor Farhan Faruqui has authorized us to prepare a marketing report for analyzing consumer behavior of the Royal Bengal Airlines Company. He authorized us orally how we can analyze consumer’s behavior in our class. Based on his lecture, we have prepared this report. The term paper is due on 25th November 2008.
Scope
This plan is developed for analyzing the Royal Bengal Airlines Company. It also expresses the present market situation and predicted future growth of the company and market.
Methodology
We prepared this term paper by collecting information from internet and survey reports. Also we frequently performed group discussion to gather more information.
Limitations
This report is not free from limitations.... [continues]
Cite This Essay
- APA
-
(2010, 10). Consumer Behavior on Royal Bengal Airlines. StudyMode.com. Retrieved 10, 2010, from http://www.studymode.com/essays/Consumer-Behavior-On-Royal-Bengal-Airlines-457773.html
- MLA
-
"Consumer Behavior on Royal Bengal Airlines" StudyMode.com. 10 2010. 10 2010 <http://www.studymode.com/essays/Consumer-Behavior-On-Royal-Bengal-Airlines-457773.html>.
- CHICAGO
-
"Consumer Behavior on Royal Bengal Airlines." StudyMode.com. 10, 2010. Accessed 10, 2010. http://www.studymode.com/essays/Consumer-Behavior-On-Royal-Bengal-Airlines-457773.html.
