Consumer Behavior of Kotak Mahindra Bank Ltd.

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Project Report
On
“Identifying, analyzing and understanding the consumer behaviour pertaining to Kotak Mahindra Bank Ltd. Products exclusively at Raipur (C.G)”

For

Raipur Branch

Submitted for the partial fulfillment of the requirement for the award of the degree of Masters of Business Administration. (MBA)

PREFACE

Quite frequently these days’ people talk of research, both in academic institution and outside, several studies are undertaken and accomplished every year, but in most cases very little attention is paid to an important dimension related to research i.e. its practical importance. It may be noted in the context of planning and development that the significance of research lays in its quality and not in quantity.

As far as this project report is concerned, the report consists of four chapters along with bibliography and Appendix, well arranged in coherent manner. Chapter one is an introduction, presenting up an over view of the KOTAK MAHINDRA BANK LTD. Chapter two contains of Research methodology which includes all the necessary aspects. Chapter three contains data analysis and interpretation and chapter four contains of Main findings, Conclusion, limitations and suggestions.

So, through this research work I tried to explain about my study of KOTAK MAHINDRA BANK LTD along with the customer’s feedback or their responses, through which we come to know about the strength and weaknesses of the bank.

I shall amply reward, if this project report proves helpful in the development of knowledge of the reader as well as from companies point of view.

ACKNOWLEDGEMENT

It is a great pleasure for me to submit my summer project report on “IDENTIFYING, ANALYSING AND UNDERSTANDING THE CONSUMER BEHAVIOUR PERTAINING TO KOTAK MAHINDRA BANK LTD. PRODUCTS EXCLUSIVELY AT RAIPUR” to Chhattisgarh Swami Vivekananda Technical University, Bhilai.

I would like to acknowledge my deep sense of gratitude to Mr. Biswajeet Chattraj (Branch Manager) Kotak Mahindra Bank Ltd. and Mr. Sudeep Banerjee (Branch Sales Manager) Kotak Mahindra Bank Ltd, who provided me opportunity to work with their Bank and whose encouragement, cooperation and keen interest couples with valuable suggestions, served a lot in the successful completion of this work.

I am also thankful to all staff members of Kotak Mahindra Bank Ltd. And all the customers of Kotak Mahindra Bank ltd for providing me relevant information and data which are very much necessary for the completion of this project report. I take this opportunity to express my heartiest thanks & obligation to Dr. Prachi Singh (Lecturer), Disha Institute of Management and Technology Raipur (C.G), who has rendered me invaluable instructions and guidance for preparing the project report.
Finally I am highly grateful to all faculty members who helped me as well as the persons who have shared their valuable time and helped me directly or indirectly in the preparation of this project.

Executive Summary

This basic concept of my project “Identifying, analyzing and understanding the consumer behavior of KOTAK MAHINDRA BANK LTD. Products exclusively in Raipur” was based on survey as a well as study of their whole banking areas. Through this survey I have to give the actual data to KMBL that what are the responses or feedback of their existing customers regarding the KMBL after attached with this Bank. Therefore I have prepared two different Questionnaires. First for the existing customers of KMBL and the other one is for Non-Existing customers or new customers. Through the feedback of the existing customers of the KMBL, I’ll get to know that what are the companies strength...
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