Consumer Behavior in Tourism

Topics: Tourism, World Tourism Organization, Tourism in India Pages: 10 (2734 words) Published: July 18, 2012

Monika Singla
Assistant Professor
DAVCC College, Faridabad


Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. I want to do this! What's This? Among the various service industries, their behavior involves a search for leisure experiences from interactions with features or characteristics of places they choose to visit (Leiper, 1997). According to Leiper’s it can be confirmed that understanding tourist consumer behavior is not merely of academic interest but doing so would provide knowledge for effective tourism planning and marketing. Tourism in India is the largest and fastest-growing in the country. It has a vast impact on the national economy and plays a major role in other aspects of the country's growth and development, especially the creation of jobs. The travel and tourism sector creates more jobs per million rupees of investment than any other sector of the economy and is capable of providing employment to a wide spectrum of job seekers from the unskilled to the specialized, even in the remote parts of the country.


Nobody knows the name of the first tourist or the era in which the first holiday was taken. This may be because it is so difficult to define what is meant Aby the words ‘tourist’ and ‘holiday’. But we know that for centuries tourism has existed in one form or another and has given us a legacy of travel writing, dating back to Roman times. It has also stimulated some of the world’s greatest literature, like Chaucer’s Canterbury Tales, for instance. Therefore, while we may talk of mass tourism as a twentieth century phenomenon, tourism in the broadest sense of the word has existed for centuries. We will endeavor to address briefly the chronological development of tourist behavior. It is difficult to understand current tourist behavior, or predict future behaviour, unless one understands a little about the past. Each and every country is encompasses a national tourism market. Like Thailand resorts are cheap and of good quality destinations for tourist seeking sun, sand, sea holiday. Bangkok has still maintained its reputation for sex tourism, India is famous for rich flora and fauna and rich heritage culture and also for cooperative people. The ‘jet-age’ has created important ‘stopover markets’ for certain Asian countries such as Hong Kong and Singapore, Australia has attracted considerable numbers of leisure tourists from Japan for Gold Coast of Queensland.


The first conscious and organized efforts to promote tourism in India were made in 1945 when a committee was set up by the Government under the Chairmanship of Sir John Sargent, The Educational Adviser to the Government of India (Krishna, A.G., 1993). Thereafter, the development of tourism was taken up in a planned manner in 1956 coinciding with the Second Five Year Plan. The approach has evolved from isolated planning of single unit facilities in the Second and Third Five Year Plans. The Sixth Plan marked the beginning of a new era when tourism began to be considered a major instrument for social integration and economic development.

But it was only after the 80’s that tourism activity gained momentum. The Government took several significant steps. A National Policy on tourism was announced in 1982. Later in 1988, the National Committee on Tourism formulated a comprehensive plan for achieving a sustainable growth in tourism. In 1992, a National...
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