Consumer Behavior Impacts

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  • Topic: Marvin Harris, Emic and etic, Phoneme
  • Pages : 3 (742 words )
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  • Published : November 27, 2012
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Consumer Behavior Impacts
Donna Thompson
Kaplan University
October 3, 2012

Consumer Behavior Impacts
Within the context of the consumer socialization of children, adult consumer, and intergenerational socialization reflects home theaters. To measure the cultural impact on consumer behavior towards home entertainment versus theatre has two approaches etic and emic. Etic approaches on cross cultural end user research. While emic focuses upon indulgent issues from the viewpoint of the subjects being studied. All culture influences are not stagnant and do change over time from adults to children behaviors.

Within the context of the consumer socialization of children, adult consumer, and intergenerational socialization reflects home theaters that allow for families to enjoy at home in privet, without interruptions entertainment. Also with the economy it saves money, families are going towards more to Netflix than cable they can get movies by mail and watch them at home. Due to these type of services people can comfortably watch movies at home without buying DVD’s, or go to movie theaters. Furthermore “The term family is a basic concept, it is not easy to define because family composition and structure, as well as the roles played by the family members, are almost always in transition” (Schiffman , L. G., & Kanuk, L. L. 2007), which leads to cultural methods of measuring, impact and religion.

To measure cultural impact on consumer behavior towards home entertainment versus theatre has two approaches etic and emic. “Etic units and classifications are available in advance, rather than determined during the analysis. These advanced etic units can be based on prior broad sampling or surveys; emic units must be discovered” (Berry, J. W. 1989). Furthermore, etic approach in cross cultural end user research generally looks at comprehensive or culture free theories and conceptions. To search different socializations variables and constructs that are...
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