BSBA/ Marketing Management/ TTH- 4-5:30
BMS 102: CONSUMER BEHAVIOR
1. Why would someone shop on the internet ? buy an ipad ? eat at T.G.I. Fridays frequently ? -Because of the fast-paced world that we live in it would be more practical to shop through the internet because of its accessibility. Through online shopping customer can get the product and avail the services they need in just a simple click of button it saves them time and energy. An ipad is a tablet computer developed by Apple. It is smaller than a typical laptop, but significantly larger than the average smartphone. The iPad does not include a keyboard or a trackpad, but instead has a touchscreen interface , which is used to control the device. Due to it’s portability, accessibility, ease of use, and the great applications you can avail with it millions of people around the world are ipad user and hundreds are still planning to get their self one, so they can ride along in the bandwagon and be one with the trend. Having an ipad can also defined one’s social status so, even though it is expensive with it’s benefits and the image it can give to a person we find iPAD’s as a practical thing to buy. T.G.I. Fridays is an American restaurant chain focusing on casual dining. It offers it’s customers good food and an American dining experience though it maybe expensive compared to other restaurant but, it is a great place to relaxed after a hard days work.
a) Why would someone else not make those purchases? -Other People find it much more complicated to shop through the internet and prefer the old fashion way of shopping, some find iPad’s expensive and impractical and other people find eating at an expensive restaurant just a waste of time and money and they just prefer to eat home cooked meal.
b) How would you choose one outlet, brand and model over the others? - If they have a good ambiance and feel of their store, the sales person offers good service and if their product are worthy and reasonable enough for their price.
c) Would others make choice the same way ? -I guess not, because other people prefer to go with products with cheaper prices.
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