Consumer Behavior

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Consumer Behavior Paper
University of Phoenix
MKT/435

Consumer Behavior Paper
Marketing is the managed development where services and goods flow from concept to the consumer. In business terms marketing is concerned with fulfilling the consumer’s wants and needs. To determine these wants and needs consumer behavior must be analyzed and determined. Using the 4P’s of marketing determinants which are product, price, place, and promotion can promote a successful launch of a product. Within this paper consumer behavior as it correlates with marketing will be described. A recent purchase will be divulged along with a description of how the 4P’s of marketing affected the writer’s acquisition choice.

Marketing’s aim is to direct and form consumer behavior. According to the authors of, “Consumer Behavior. Building Marketing Strategy” consumer behavior is “ the study of individuals, groups, and organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society(Hawkins, 2007).” Consumer behavior is an intricate part of marketing. Without it marketing would not be whole. Some consumer behaviors are deeply rooted such as external presences such as the consumer’s culture, home life, demographics, and social status. Other internal factors such as emotions, attitudes, perceptions, memories, and learning are moldable attributes that have the capacity to sway in another direction. When a business forms a marketing strategy they gather pertinent information concerning these consumer behaviors to meet the target market need set. Getting to know the customer involves appreciating those behavioral principles that bring forth their spending manners. A firm marketing strategy examines consumer behavior. This includes current and past experiences and acquisitions. Purchasing trends can describe a lot about...
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