Consumer Behaiviour

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PROJECT REPORT
ON
STUDY OF CONSUMER BUYING BEHAVIOUR
OF AMAR UJALA
AT DEHRADUN
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION OF HEMWANTI NANDAN BAHUGUNGA GARHWAL UNIVERSITY, SRINAGAR
SUBMITTED T O

INTERNAL GUIDE| EXTERNAL GUIDE|
Name- Miss Parul Joshi| Name- Mr. Bhutani |
Designation- Asst.Prof| Company Name -Amar Ujala|
Dehradun| Location Dehradun|

SUBMITTED BY:
ROHIT MALI
INSTITUTE OF MANAGEMENT AND TECHNOLOGY DEHRADUN
BATCH 2009-12

ACKNOWLEDGEMENT

The last two months with AMAR UJALA has been full of learning and sense of contribution toward the organization. I would like to thank AMARUJALA for giving me an opportunity of learning and contributing through this project. I would like to thanks all the people who knowingly and unknowingly supported me in my endeavour.

As the student of ITM COLLEGE DEHRADUN, I would first of all like to express my gratitude to Mr.Bhutani for assigning me such a topic “STUDY OF CONSUMER BUYING BEHAVIOUR’’ to work upon inAMAR UJALA. During the actual project work, Miss Parul Goel (Project Guide) has been a source of inspiration through her constant guidance; personal interest; encouragement and help. I convey my sincere thanks to her in project .I am also grateful to her for responding confidence in my abilities and giving me the freedom to work on my project. The project couldn’t have been completed without timely and vital help of other office staff. Special thanks to Mr. Jaypal for their invaluable guidance, keen interest,co-operation, inspiration and of coursemoral support through my project session.

[ROHIT MALI]

CERTIFICATE

This is to certify that ROHITMALI an B.B.A student of ITM College Dehradun has undergone a summer internship in AMAR UJALA.Under the title “STUDY OF CONSUMER BUYING BEHAVIOUR OF AMAR UJALA AT DEHRADUN”.He has successfully completed his project work in partial fulfilment for the award of BACHELOR’S OF BUSINESS ADMINISTRATION.

This report is the record of the student’s own effort your able supervision and guidance.

Miss. Parul Goel
(Internal Guide)
Date: .......................
Place: Dehradun

DECLARATION

This is to declare that the project “STUDY OF CONSUMER BUYING BEHAVIOUR” is entirely genuine work done by me without copying any material from any available source. It is authentic effort put in by me.

ROHIT MALI

LIST OF CONTENTS

Objective of the study..................................................................7 Introduction................................................................................8 Research Methodology..............................................................41 Analysis.........................................................................44 Finding......................................................56 Recommendations..........................................................58 Conclusion...............................................................64 Bibliography or References....................................................65

OBJECTIVE OF STUDY

* Understand the development of the marketing concept.
* Define customer value, satisfaction, and retention.
* Exploring the link between marketing and Customer orientation. * Identify the major factors that influence a consumer’s purchase decision and behavior.

About AMAR UJALA

The foundation of AMAR UJALA was laid down by: Late Shri Dori Lal Agarwal and Late Shri Murari Lal Maheswari on 18th of April 1948, In Agra

AmarUjala was launched on the 18th of April 1948 from Agra, as a 4page newspaper with a circulation of 2576 copies with an objective of promoting social awakening and introducing a feeling of responsibility among the citizens of a recently independent India. In keeping with these objectives that the...
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