Consumer Awareness

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Consumer rights…
Whether it is adulterated milk or any adulterated food products what can a consumer do? Where should the consumer proceed to register the complaint? What are the basic rights of a consumer? How can a consumer get legal help? These are some information that every consumer should know. Unless we are aware of the law which protects us from all these illegal acts how can we expect that our problems will be solved?  

According to the consumer protection act, the basic rights of a consumer are:

1. Right to Safety-to be protected against the marketing of hazardous goods and services which are hazardous to life and property. 2. Right to be informed- about the quality, quantity, potency, purity standard and price of goods to protect the consumer against unfair trade practices. 3. Rights to choose-to be assured of possible access to variety of goods and services at competitive price. 4. Right to be heard –consumer’s interest should receive due consideration at appropriate forums. 5. Right to seek redresses- if consumer rights are infringed 6. Right to consumer education

Strong penalties, awareness can end adulteration .

Adulteration of various food products is a rampant practice in India. Milk is among the most adulterated, especially in urban areas where per capita consumption is higher. What makes milk adulteration more dangerous is the fact that various harmful chemicals that are added are hard to detect with the naked eye, and it is children who are the largest consumers of milk and they are more vulnerable to these chemicals.

So, what can be done to prevent milk adulteration ? To answer this question , one must first take a closer look at the existing legislation to fight against adulteration. 

The fact is, that while the police is empowered to arrest even on suspicion, and it is not very difficult to prove the crime in the court of law, the punishment is not at all stringent enough to act as a deterrence against adulteration. 

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