Consumer Awareness

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A study on Consumer awareness towards flavored milk and fruit juices Market research
By
IFJAS RAHMAN.S
2K11MBA19

Department of Management Studies
Fatima College(Autonomous)
Madurai

EXECUTIVE SUMMARY
The whole study or research explains about the consumer’s awareness regarding fruit juices. For this Ruby Products were taken into consideration Ruby Mango, Ruby Flavored Milk. In this research I tried to know the awareness regarding the Fruit Juices and Flavored Milk. Consumer buying behavior is a generic term explains about the consumer choice or preference that they have for a particular product. Consumer’s buying behavior tells the companies about the modifications or features of the products. For this research some of the main features were taken into consideration like flavor, availability, price, packaging and the most important “awareness”. Because during research I came to know that there are so many people who even don’t know about the Ruby Mango that there is such kind of fruit juice available in the market. So I tried to focus on the awareness of the consumers. After this there are so many competitors in the market like Real, Tropicana etc. but the competition becomes even more tougher when we talk about the local juice makers and sellers. The consumer get confused when he has got more options at an affordable price in respect of quality, availability, packaging etc. and chooses the product in which he feels the maximum satisfaction or the best deal. It is found from the research that people go for the product which is easily available and affordable and also it should be according to their parameters. The strategy for the product can be changed by comparing the different factors that has obtained from the research. Allocation of largest consumer is the important work for the producer so that they can match their product nature with the preference of the consumer who are more willing to buy fruit juices and flavored milks.

GENERAL INTRODUCTION
India is the world's second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in areas of Canning, Dairy and Food Processing, Specialty Processing, Packaging, Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables, Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-sectors of the food processing industry. Health food and health food supplements are another rapidly rising segment of this industry which is gaining vast popularity amongst the health conscious. India is one of the world’s major food producers but accounts for less than 1.5 per cent of international food trade. This indicates vast scope for both investors and exporters. Food exports in 1998 stood at US $5.8 billion whereas the world total was US $438 billion. The Indian food industries sales turnover is Rs 140,000 crore (1 crore = 10 million) annually as at the start of year 2000. The industry has the highest number of plants approved by the US Food and Drug Administration (FDA) outside the USA. India's food processing sector covers fruit and vegetables; meat and poultry; milk and milk products, alcoholic beverages, fisheries, plantation, grain processing and other consumer product groups like confectionery, chocolates and cocoa products, Soya-based products, mineral water, high protein foods etc. We cover an exhaustive database of an array of suppliers, manufacturers, exporters and importers widely dealing in sectors like the -Food Industry, Dairy processing, Indian beverage industry etc. We also cover sectors like dairy plants, canning, bottling plants, packaging industries, process machinery etc. The...
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