Consumer Awareness

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CONSUMER AWARENESS
Definition
Consumer awareness is making the consumer aware of His/Her rights.Consumer awareness it a marketing term. It means that consumers note or are aware of  products or services, its characteristics and the other marketing P's (place to buy, price,and promotion).Usually commercials and ads increase consumer awareness, as well as "word of mouth"(a comment from someone you know about a product or service). 1 Need :

we need it so we will not be misled by producers,it explains if what we buy is worth toour money..and not harmful to us and to environment .Many people are ignorant of their rights to get protected against the exploitation by somany others. So when there is a forum for such redress of grievances there seems to beno such exploitation by many; and becomes a rare one. So in order to get a clear pictureof the level of exploitation of consumers, the awareness is required. 2. Role of producers

 proper labeling, full information, health warnings, handling information, expiration date,etc. keep to requirements, norms, standards label products according requirements, providing true facts They have to produce and deliver the goods/services of right qualityat right price at right time at right place at right quantity with right faceIf they are providing a service they should carry it out with due skill and care. They mustalso make sure that any materials they provide as part of this service are fit for the

 purpose. It is also illegal for a supplier to cut off, or threaten to cut off, supply to areseller (wholesale or retail) because they have been discounting goods or advertisingdiscounts below prices set by the supplier. Some of the common methods of exploitation are

1.Under weight and under measurements –not measured or weighed correctly2.Substandard Quality –defective home appliances and medicines beyond expirydate3.High prices—charging above the retail price4.Duplicate Articles—selling fake items in the name of the...
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