Consumer Awareness

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CONSUMER AWARENESS
ECONOMICS PROJECT
10/23/2010
NAVEED KARIMBAKSH
XI-B

TO
Mrs. BIBY
ECONOMICS TEACHER
TO
Mrs. BIBY
ECONOMICS TEACHER

CONTENTS
S.NO| TOPIC| PAGE NO.|
1| ACKNOWLEDGEMENT| 3|
2| LIST OF TABLE| 4|
3| LIST OF FIGURES| 5|
4| INTRODUCTION| 6-7|
5| BACKGROUND INFORMATION| 7-10|
6| SURVEY| 11-23|
7| CONCLUSION| 24|
8| Bibliography| 25|

ACKNOWLEDGEMENT

First and foremost I thank the god for his blessings, showered on me in completing the project successfully. I am heartily thankful to my Business Studies teacher Mrs. BIBY MATHEW whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject. I would also like to express my special thanks of gratitude to our principal Dr. Moh'd Tayyab who gave me the golden opportunity to do this wonderful project on the topic "CONSUMER AWERNESS", which also helped me in doing a lot of Research and i came to know about so many new things.

Secondly, I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time. Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of the project.

LIST OF TABLES
S.NO| TABLES| PAGE NO.|
1| EXPIRY DATES| 12|
2| CROSS-CHECK OF WEIGHTS| 13|
3| PRICES| 14|
4| ADULTERATION| 15|
5| CASH MEMO| 16|
6| ADVERTISEMENTS| 17|
7| CONSUMER COURTS| 18|
8| M.R.P| 19|
9| REPLACEMENTS| 20|
10| BARGAIN FOR PRICES| 21|
11| AGE-WISE| 22|
12| SEX-WISE| 23|

LIST OF FIGURES
S.NO| FIGURES| PAGE NO.|
1| EXPIRY DATES| 12|
2| CROSS-CHECK OF WEIGHTS| 13|
3| PRICES| 14|
4| ADULTERATION| 15|
5| CASH MEMO| 16|
6| ADVERTISEMENTS| 17|
7| CONSUMER COURTS| 18|
8| M.R.P| 19|
9| REPLACEMENTS| 20|
10| BARGAIN FOR PRICES| 21|
11| AGE-WISE| 22|
12| SEX-WISE| 23|

INTRODUCTION
CONSUMER AWARENESS
THE PROCESS of development along with the expanding globalization and liberalization process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. However, this is largely unknown to many citizens irrespective of whether they are educated or uneducated. With an enormous population along with high levels of poverty, unemployment and poor literacy levels, consumer awareness continues to remain low. Education is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent. With the increasing changes in economic conditions, the children especially are becoming young consumers at an early age. Children must learn to obtain information about goods and services, understand the psychology of selling and advertising, learn to shop wisely and distinguish between wants and needs. They must also understand the alternatives of conserving and saving rather than buying and consuming. Children are spending more of their leisure time watching television at the cost of other pursuits such as reading or sports. With the introduction of a number of specialised satellite channels, television enjoys a large viewership base consisting of children. Exposure to the marketplace as young shoppers has...
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