Consulting Assignment for Advanced Marketing

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CONSULTING ASSIGNMENT 1 ................................................................................................................. 2 1 KEY ENVIRONMENTAL FACTORS & TRENDS .................................................................................... 2 1.1 Macro-Environmental Analysis ................................................................................................. 2 1.2 FIVE FORCES IMPACTING ON OSIM’S INDUSTRY ...................................................................... 4 1.3 Key issues that are likely to impact on the marketing strategy for OSIM ................................ 6 Consulting Assignment 2......................................................................................................................... 7 2 COMPETITOR ANALYSIS ................................................................................................................... 7 2.1 Market Segmentation ............................................................................................................... 7 2.2 Strategic Group Map ................................................................................................................. 8 2.3 Competitive Strategy Theory .................................................................................................... 9 2.4 OSIM’s Competitive Response ................................................................................................ 11 Consulting Assignment 3....................................................................................................................... 12 3 DEMAND FORECASTING................................................................................................................. 12 3.1 Forecast Summary Table ......................................................................................................... 12 3.2 Analysis of Forecasting Methods ............................................................................................ 12 Consulting Assignment 4....................................................................................................................... 13 4 FINANCIAL RATIOS ......................................................................................................................... 13 4.1 Ratio Summary Table .............................................................................................................. 13 4.2 Ratio Analysis .......................................................................................................................... 13 4.3 Recommendation to Maximize OSIM’s Profitability ............................................................... 14 Appendices............................................................................................................................................ 15 References ............................................................................................................................................ 16

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CONSULTING ASSIGNMENT 1
1 KEY ENVIRONMENTAL FACTORS & TRENDS
1.1 Macro-Environmental Analysis
Political There are legal requirements to set up retailing shops in Singapore. One can just apply for a retail permit online at the Accounting and Corporate Regulatory Authority of Singapore (ACRA) website. This leads to it being easy to overcome the barriers of entry, which may further cause an increase in the amount of competitors for OSIM. Since OSIM is in the Health industry, its subsidiary company of GNC/RichLife would have to go through the need of applying an additional permit from Health Sciences Authority (HSA). Another major concern would be the product safety issues and requirements in OSIM’s products. OSIM is registered with SPRING Singapore for Consumer Protection Scheme. This scheme ensures the basic safety requirements in OSIM’s products, and is further verified authentic with the “Safety Mark” label. Economical According to the latest...
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